COMMUNICATION AND DESIGN | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0620 | Visual Literacy | Fall Spring |
3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Objectives: | This course focuses on the formulation of visual form and employment on visual media. It is an introduction to visual literacy exposing the basic visual vocabulary. |
The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Develop critical thinking skills in relation to visual images; 2- Recognize visual perception; 3- Analyse the syntax of images including style and composition; 4- Analyse visual context; 5- Display visual presentation techniques; 6- Recognise visual hierarchy; 7- Enhance verbal and written literacy skills and vocabulary to be able to talk and write about images |
This course is designed to help students understand the visual media and the effect of visual forms in communication. |
Week | Subject | Related Preparation | |
1) | Introduction to the course | ||
2) | Art, culture & society | ||
3) | What is visual communication? What is sign, symbol and word? | ||
4) | Development of visual communication design | ||
5) | Color in visual communication | ||
6) | Basic Principles of composition | ||
7) | Visual perception | ||
8) | Concept Board Presentation | ||
9) | Literacy in visual media | ||
10) | Medium as a message | ||
11) | Concept Board Presentation | ||
12) | Visual presentation | ||
13) | Body language | ||
14) | Visual identity design | ||
15) | General Review | ||
16) | Final Exam |
Course Notes: | |
References: | Ways of Seeing, John Berger |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
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Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | % 0 | |
Preliminary Jury | % 0 | |
Final | % 0 | |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 0 | |
PERCENTAGE OF SEMESTER WORK | % 0 | |
PERCENTAGE OF FINAL WORK | % 0 | |
Total | % 0 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Create design oriented application for the visual communication design field. | |
2) | Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. | |
3) | Qualify in design directing through analysis and design processes. | |
4) | Display creative thinking, approach and production process skills. | |
5) | Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. | |
6) | Identify complementary design solutions in the visual field in order to solve communication problems. | |
7) | Perform necessary operational skills in order to finalize products in the visual communication design field. | |
8) | Evaluate recent design trends and the evolving aesthetic perspectives. | |
9) | Use recent design softwares that coincide with the developing information technologies and communication channels. | |
10) | Interpret theoretical, historical and intellectual roots of the visual communication design field. | |
11) | Perform necessary time management in order to complete a visual communication design project. | |
12) | Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. | |
13) | Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. | |
14) | Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. | 3 |