|
Week |
Subject |
Related Preparation |
| 1) |
Presentation of the Aim of the course |
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| 2) |
Delivering the message, the news and the information: How do we reach each other? |
|
| 3) |
How to provide personal and public information and news through media |
|
| 4) |
Me and my community: Networking through Analog and Digital Media |
|
| 5) |
Analog for all, digital for each. |
|
| 6) |
Internet and the Digital Communication |
|
| 7) |
Having your own blog, Twitter account, and publishing your own news. |
|
| 8) |
Project 1 |
|
| 9) |
Citing, mentioning, tagging and let others know. |
|
| 10) |
Strategic timing and publishing |
|
| 11) |
Sending the message, catching the zeitgeist through your own media |
|
| 12) |
Practicing communication skills: Effectivity of your own media |
|
| 13) |
Presentation: Who are you, what is your media? |
|
| 14) |
Last words: From personal communication to public communication |
|
| 15) |
General review |
|
| 16) |
Final Project |
|
|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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