| BUSINESS ADMINISTRATION | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0619 | Using Media for Communication | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | This course presents a wide-scale, interdisciplinary analysis and guide to both analog and digital media. Practicing the media platforms, this course explores and analyzes practices of journalism, broadcasting in general and also it provides an effective knowledge to create personal blog and digital space. The students will learn to use networking tools effectively and strategically from analog to digital for both personal communication to public communication. |
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The students who have succeeded in this course; The students who succeeded in this course; -will be acquainted with using media platforms -will be ready to create their own digital media and space -will enhance their own practical knowledge about effectivity of their own media -will gain the necessary experience to create the blogs and the other necessary accounts for digital networking -will be able to guide and/or lead social media accounts -will use their abilities effectively during their professional experience |
| This course covers the function and principles of media practices through analog in general specificy digital media. It provides students to create their own media in a strategic and effective way. |
| Week | Subject | Related Preparation | |
| 1) | Presentation of the Aim of the course | ||
| 2) | Delivering the message, the news and the information: How do we reach each other? | ||
| 3) | How to provide personal and public information and news through media | ||
| 4) | Me and my community: Networking through Analog and Digital Media | ||
| 5) | Analog for all, digital for each. | ||
| 6) | Internet and the Digital Communication | ||
| 7) | Having your own blog, Twitter account, and publishing your own news. | ||
| 8) | Project 1 | ||
| 9) | Citing, mentioning, tagging and let others know. | ||
| 10) | Strategic timing and publishing | ||
| 11) | Sending the message, catching the zeitgeist through your own media | ||
| 12) | Practicing communication skills: Effectivity of your own media | ||
| 13) | Presentation: Who are you, what is your media? | ||
| 14) | Last words: From personal communication to public communication | ||
| 15) | General review | ||
| 16) | Final Project | ||
| Course Notes: | Ders notları Kitap: Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Harris Lipschultz |
| References: |
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| Program Outcomes | Level of Contribution | |
| 1) | Being able to identify problems and ask right questions | 3 |
| 2) | Having problem solving skills and developing necessary analytical attitude | |
| 3) | Comprehending theoretical arguments along with counter arguments in detail | |
| 4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
| 5) | Applying theoretical concepts in project planning | |
| 6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
| 7) | Increasing efficiency rate in business environment | |
| 8) | Developing innovative and creative solutions in face of uncertainty | 3 |
| 9) | Researching to gather information for understanding current threats and opportunities in business | |
| 10) | Being aware of the effects of globalization on society and business while deciding | |
| 11) | Possessing digital competence and utilizing necessary technology | |
| 12) | Communicating in at least one foreign language in academic and daily life | |
| 13) | Possessing managing skills and competence | |
| 14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
| 15) | Expressing opinions that are built through critical thinking process in business and academic environment | 3 |