| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0621 | Internal Communication and Innovation Management | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | Upon completion of the course, students will, have information about content and functions of internal communication, relationship between organizational culture and communication, techniques used for internal communication, innovation and organizational innovation. |
|
The students who have succeeded in this course; The students who have succeeded in this course students will be able to; 1) Define the communication process and learn dynamics of communication. 2) Recognize internal communication and its concepts. 3) Identify the relationship between organizational culture and internal communication. 4)Comprehend the importance of interğersonal communication for internal communication. 5) Manage the process of data collection, management and finding innovative solutions. 6) Develop a competence to develop innovative projects in accordance with organizational identity. 7)Notice the obstacles for innovative thinking. 8)Present an innovative idea to the organizational management efficiently. 9) Recognize when an idea is precious and innovative. 10)Learn about the differences between innovative and traditional organizational cultures 11)Present innovative solutions for organizations towards internal communication. |
| Communication process, internal communication, organizational culture and its elements, types of internal communication, interpersonal communication and its characteristics,innovation and related concepts, innovation models, innovative organizational culture and protection of innovations. |
| Week | Subject | Related Preparation | |
| 1) | Introduction of the course | ||
| 2) | Definition of the communication process and its elements | ||
| 3) | Concepts of internal and external communication | ||
| 4) | Organizational culture and related concepts | ||
| 5) | The relationship between organizational culture and internal communication | ||
| 6) | Types of internal communication | ||
| 7) | Interpersonal communication and its characteristics | ||
| 8) | Interpersonal communication and its characteristics 2 - Midterm | ||
| 9) | Innovation and related concepts | ||
| 10) | Models of innovation | ||
| 11) | Management of innovation | ||
| 12) | Innovative organizational culture | ||
| 13) | Protection of innovation | ||
| 14) | Presentations | ||
| Course Notes: | The Interpersonal Communication Book. Joseph A. Devito. Strategy and Communication for Innovation. Pfeffermann & Nicole. |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 1 | % 10 |
| Presentation | 2 | % 10 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 30 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 40 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 13 | 3 | 39 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 2 | 10 | 20 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 2 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 10 | 10 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 15 | 15 |
| Total Workload | 126 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |