BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0621 Internal Communication and Innovation Management Spring 3 0 3 4
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi ŞAFAK ŞAHİN
Course Lecturer(s): Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives: Upon completion of the course, students will, have information about content and functions of internal communication, relationship between organizational culture and communication, techniques used for internal communication, innovation and organizational innovation.

Learning Outputs

The students who have succeeded in this course;
The students who have succeeded in this course students will be able to;
1) Define the communication process and learn dynamics of communication.
2) Recognize internal communication and its concepts.
3) Identify the relationship between organizational culture and internal communication.
4)Comprehend the importance of interğersonal communication for internal communication.
5) Manage the process of data collection, management and finding innovative solutions.
6) Develop a competence to develop innovative projects in accordance with organizational identity.
7)Notice the obstacles for innovative thinking.
8)Present an innovative idea to the organizational management efficiently.
9) Recognize when an idea is precious and innovative.
10)Learn about the differences between innovative and traditional organizational cultures
11)Present innovative solutions for organizations towards internal communication.

Course Content

Communication process, internal communication, organizational culture and its elements, types of internal communication, interpersonal communication and its characteristics,innovation and related concepts, innovation models, innovative organizational culture and protection of innovations.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction of the course
2) Definition of the communication process and its elements
3) Concepts of internal and external communication
4) Organizational culture and related concepts
5) The relationship between organizational culture and internal communication
6) Types of internal communication
7) Interpersonal communication and its characteristics
8) Interpersonal communication and its characteristics 2 - Midterm
9) Innovation and related concepts
10) Models of innovation
11) Management of innovation
12) Innovative organizational culture
13) Protection of innovation
14) Presentations

Sources

Course Notes: The Interpersonal Communication Book. Joseph A. Devito. Strategy and Communication for Innovation. Pfeffermann & Nicole.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Laboratory 0 % 0
Application 0 % 0
Field Work 0 % 0
Special Course Internship (Work Placement) 0 % 0
Quizzes 0 % 0
Homework Assignments 1 % 10
Presentation 2 % 10
Project 0 % 0
Seminar 0 % 0
Midterms 1 % 30
Preliminary Jury 0 % 0
Final 1 % 40
Paper Submission 0 % 0
Jury 0 % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 13 3 39
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 2 10 20
Project 0 0 0
Homework Assignments 2 0 0
Quizzes 0 0 0
Preliminary Jury 0 0 0
Midterms 1 10 10
Paper Submission 0 0 0
Jury 0 0 0
Final 1 15 15
Total Workload 126

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions 3
2) Having problem solving skills and developing necessary analytical attitude
3) Comprehending theoretical arguments along with counter arguments in detail
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty 3
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment 3