| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4626 | Advanced Copywriting | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
| Course Objectives: | The course aims to provide necessary advanced techniques for the craft of advertising copywriting and the strategies for idea generation and content development within the framework of integrated brand communication. |
|
The students who have succeeded in this course; 1- Recognize creative strategies and visual imagery in current advertising. 2- Recognize the basic tenets of a persuasive message. 3- Implement content development for different communication channels. 4- Acquire visualization skills in presenting visually attractive advertisements. 5- Recognize ways of propagating an idea or cause through writing. 6- Gain knowledge of building consumer trust in the copy. |
| This course involves the development of strategically on brief, insight driven,culturally relevant advertising copy. |
| Week | Subject | Related Preparation | |
| 1) | Introduction: Review of the syllabus. | ||
| 2) | Human touch: Connecting the product to the user. | ||
| 3) | From insight into big idea. Homework assignment 1 | ||
| 4) | Brand promise through a story. Homework 2 | ||
| 5) | Metaphor as a creative pathway. | ||
| 6) | Brand archetype. | ||
| 7) | Postmodern advertising. | ||
| 8) | Project presentation. | ||
| 9) | Understanding the digital age: - General guidelines for communicating in the new media. | ||
| 10) | Content generation and writing for Twitter. | ||
| 11) | Content generation and writing for Facebook. | ||
| 12) | Brand cases 1: How copywriting creates value? | ||
| 13) | Brand cases 2: How copywriting creates value? Homework Assignment 3 | ||
| 14) | What kind of creativity for today's interactive consumers? | ||
| Course Notes: | Ders notları farklı kaynaklardan sağlanarak haftalık olarak ilan edilecektir. Course notes will be provided from different sources and will be given weekly. |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 3 | % 30 |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 4 | 56 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 1 | 2 | 2 |
| Homework Assignments | 3 | 9 | 27 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |