PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4528 Crisis Communication Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery:
Course Coordinator : Prof. Dr. ÇİSİL SOHODOL
Course Lecturer(s): Prof. Dr. ÇİSİL SOHODOL
Course Objectives: This course will be focused on three main areas: (1) the nature and characteristic of negotiation and crises from the level of individual decision-making, the corporation, and the government; (2) introduction to the theoretical and practical literature on crises, their management and prevention methodologies with an emphasis on negotiation strategies; and (3) a review of key case studies of crisis management. While government responses to a range of political-military crises will be reviewed in the course, an emphasis will also be placed on a comparative assessment of how corporations have dealt with crises, in addition to perception and decision-making dimensions of decision-making.

Learning Outputs

The students who have succeeded in this course;
1) Students will be able to define basic terms of crisis communication
2) Students will be able to explain the dimensions of crisis communication
3) Students will be able to explain terms of crises
4) Students will be able to define types of crisis
5) Students will be able to identify organizational change, total quality management, strategic planning and management
6) Students will be able to analyze the development of crisis communication
7) Midterm
8) Students will be able to develop pre-crisis strategies and tactics
9) Students will be able to develop strategies and tactics for period of crisis and post crisis
10) Students will be able to manage media relations
11) Students will be able to define the role of pr in crisis communication
12) Students will be able to explain the process of crisis communication
13) Students will be able to explain the process of crisis communication
14) Students will be able to explain the process of crisis communication

Course Content

Ders kapsamında krizle ilgili temel kavramlar çerçevesinde kriz iletişimi süreci anlatılacaktır.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: What is a Crisis?
2) Conceptual Dimensions of Crises
3) Conceptual Dimensions of Crises II
4) Types of Crisis
5) Related Field with Crisis Management
6) Crisis Management Strategy and Models
7) Pre-Crisis Management
8) Period of Crisis and Post-Crisis Management
9) Crisis and Media
10) Crisis Communication and Public Relations
11) Crisis Communication and Public Relations II
12) Case Studies
13) Case Studies
14) Disccusion and Review

Sources

Course Notes:
References: Crisis Communication Plan Components and Model: Crisis Communication Management Readliness

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 1 % 5
Homework Assignments 5 % 15
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 50
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 14 14
Presentations / Seminar
Project
Homework Assignments 5 10
Quizzes 1 2
Preliminary Jury
Midterms 3 7
Paper Submission
Jury
Final 3 15
Total Workload 90

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.