| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4526 | Global Public Relations | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Objectives: | The main objective of the course is to demonstrate a critical understanding of the global public relations industry’s structure and practices in general, and the specific nature of public relations industries and practices in different cultures. |
|
The students who have succeeded in this course; 1) Describe the basic terms of global PR 2) Explain global PR consepts 3) Define the basic terms of International PR 4) Recognize the different cultures and recognize the importance of PR education 5) Manage pr activities 6) Define Global PR process 7) Decsribe global pr and international pr process |
| Explaining the basic concepts of global public relations, public relations work in different countries will be discussed in details. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to Class- What is Global PR? | ||
| 2) | A Theoritical Framework for Global PR, Research and Practice | ||
| 3) | International PR | ||
| 4) | Multiculturalism and PR Education | ||
| 5) | International CPR, CSR, NGO’s | ||
| 6) | Case Studies: Asia | ||
| 7) | Case Studies: Australia | ||
| 8) | Case Studies: Africa | ||
| 9) | Case Studies: Europe | ||
| 10) | Case Studies: Europe | ||
| 11) | Case Studies: America | ||
| 12) | Case Studies: America | ||
| 13) | Student projects | ||
| 14) | Wrap-up | ||
| Course Notes: | |
| References: | The Global Public Relations Handbook Theory Research and Practice – Krishnamurthy Srıramesh , Dejan Vercic Global Public Relations Spanning Borders Spanning Cultures – Alan R. Freitag, Ashli Quensinberry Stokes |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 20 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 30 | |
| Preliminary Jury | % 0 | |
| Final | % 50 | |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 15 | 45 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | 12 | 24 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 6 | 12 | |
| Paper Submission | |||
| Jury | |||
| Final | 15 | 30 | |
| Total Workload | 111 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |