| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| VCD1112 | Art, Culture and Society | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. NİLAY ULUSOY |
| Course Lecturer(s): |
Prof. Dr. NAZLI EDA NOYAN CELAYİR Prof. Dr. NİLAY ULUSOY Dr. Öğr. Üyesi DENİZ GÜRGEN Dr. Öğr. Üyesi TOLGA HEPDİNÇLER Dr. Öğr. Üyesi GÖNÜL EDA ÖZGÜL |
| Course Objectives: | This class aims to introduce students to visual culture as an interdisciplinary field of study that deals with arts, media, culture, and society. After introducing art history and its concepts and analytic methods, we will have a historical overview of visuality through painting, photography, and cinema. Finally, we will conclude this class by looking at how virtuality started to frame our everyday life through the contemporary instances of visual forms including virtual reality and the Internet. |
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The students who have succeeded in this course; I. are introduced to art history II. are introduced to the basic concepts of art III. Gain the ability to analyze works of art formally IV. Gain the ability to analyze the content and context of the works of art V. are introduced to visual culture VI. gain a basic notion of the social history of art VII. can compare different conceptions of time in different cultures (Western and non-Western) VIII. can survey the basic art historical periods and movements IX. gain knowledge about art museums |
| Art, Culture and Society class introduces basic skills of understanding and analyzing works of art. To this end, this class aims to give analytical skills to understand images, historical and social skills to understand their context and the artistic practices. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the Class, What Is Art and What Is Art History? | ||
| 2) | Judging by Appearances | ||
| 3) | Looking Beyond Picture Frame | ||
| 4) | Art Today: Contemporary Ways of Looking | ||
| 5) | Art in Museums and Galleries: Spectacle and Display | ||
| 6) | Categorizing the History of Art | ||
| 7) | Midterm | ||
| 8) | Introduction: What is Visual Culture? | ||
| 9) | Museum visit | ||
| 10) | Picture Definition: Line, Color, Vision | ||
| 11) | The Age of Photography | ||
| 12) | Virtuality: From Virtual Antiquity to the Pixel Zone | ||
| 13) | Transculture: From Kongo to Congo | ||
| 14) | First Contact: From Independence Day to 1492 and Millennium | ||
| 15) | Conclusion and Review for the Final Exam | ||
| 16) | Final Exam | ||
| Course Notes: | Pooke, Grant and Graham Whitham. Teach Yourself: Art History. London: Hodder Education, 2004. 2nd ed. Mirzoeff, Nicholas. An Introduction to Visual Culture. London and New York: Routledge, 2009. 2nd ed. |
| References: | Mirzoeff, Nicholas (Ed.). Visual Culture Reader. London and New York: Routledge, 2012. 3rd ed. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 10 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 40 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 70 | |
| Presentations / Seminar | 1 | 3 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 3 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 3 | |
| Total Workload | 121 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 3 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 1 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 4 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 1 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 1 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 1 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 1 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 2 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 1 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 1 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 1 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 1 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 2 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 2 |