| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL3544 | Interpersonal Communication | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Instructor DENİZ SAYDAM SARIKARDAŞOĞLU Prof. Dr. HASAN KEMAL SUHER |
| Course Objectives: | The aim of this course is to introduce and discuss main research areas and theories in interpersonal communication. In addition to more general aspects of interpersonal communication, the focus will be on personal and special issues such as listening, verbal and nonverbal messages, power, and ethics in interpersonal communication. By providing a variety of interpersonal situations, the course will help students to be better equipped to make more informed and effective communication decisions. |
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The students who have succeeded in this course; 1) Student define, the various meanings and definitions of interpersonal communication and social interaction 2) Describe the processes which influence the formation of self-concept and self-esteem and examine their own self-concept and self-esteem. 3) Describe and apply specific skills to the following areas of the human communication process: perception, empathy, listening, and power. 4) Students will develop increased skills in observing, analyzing, and critiquing their own communicative behaviors as well as those of others. 5) Students discuss the ethical dimensions of interpersonal communication. 6) Students learn the importance of verbal and nonverbal messages. Relations will be aware of that. 7) Students know, nature of power and its principles, its types, and the ways to communicate power 8) Students learn assertive strategies for managing conflict in their lives. 9) Students know, why and how relationships develop in workplace. |
| Based on person recognizes itself, students can observe and analyze relationships where social interaction take place such as workplace and the community. |
| Week | Subject | Related Preparation | |
| 1) | Introductions and course overview. General Communication and interpersonal Communication. | ||
| 2) | Nature of interpersonal communication | ||
| 3) | The Self | ||
| 4) | Self esteem | ||
| 5) | Perception | ||
| 6) | Listening | ||
| 7) | Ethic | ||
| 8) | Conversation | ||
| 9) | Nonverbal Communication | ||
| 10) | Power | ||
| 11) | Conflict | ||
| 12) | Relationships in the workplace | ||
| 13) | case studies | ||
| 14) | General review | ||
| Course Notes: | |
| References: | The Interpersonal Communication Book, by Joseph A. Devito 2001, Ninth edition, Addison Wesley Longman, Inc. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 73 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 1 | 3 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 3 | |
| Paper Submission | |||
| Jury | |||
| Final | 2 | 4 | |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |