| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IB3312 | Selected Cases in International Trade and Business | Fall | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. HÜMEYRA ADIGÜZEL |
| Course Objectives: | The main objective of this course is to provide relevant practical insights to international trade and business students to better understand the reasons behind successes and failures that have actually taken place in international business cases. The students are expected to analyze and develop their own points of views on those cases based on their theoretical knowledge accumulated during the first three years of the department’s curriculum. |
|
The students who have succeeded in this course; |
| Week | Subject | Related Preparation | |
| 1) | Introduction & Explanation of the Syllabus | ||
| 2) | The International Environment Society, Culture, Global Consumer Culture | ||
| 3) | The International Environment, Political, Legal and Regulatory Environments | ||
| 4) | Export Market Selection : Definition and Strategies Segmentation, Targeting and Positioning | ||
| 5) | Information for International Marketing Decisions | ||
| 6) | Global Marketing Research | ||
| 7) | Market Entry Strategies, Export – Nonexport Enry Modes | ||
| 8) | Licensing, Investment and Strategic Alliances | ||
| 9) | Brand and Product Decisions in Global Marketing | ||
| 10) | Midterm Exam | ||
| 11) | Pricing Decisions in Global Marketing | ||
| 12) | Financing and Methods of Payment / Additional Export and Import Issues | ||
| 13) | Promotion and Marketing Communications Decisions, Advertising and Public Relations | ||
| 14) | Handling Export Orders, Supply Chain Management, Global Marketing Channels, Physical Distribution | ||
| Course Notes: | |
| References: | Global Marketing - Svend Hollensen - 6th Edition (a PDF book will be provided) Global Marketing - Keegan/Green - 6th Edition (weekly readings will be provided) |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 2 | 7 | 14 |
| Quizzes | 2 | 5 | 10 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 140 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |