INTERNATIONAL TRADE AND BUSINESS | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB3312 | Selected Cases in International Trade and Business | Fall | 3 | 0 | 3 | 4 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HÜMEYRA ADIGÜZEL |
Course Objectives: | The main objective of this course is to provide relevant practical insights to international trade and business students to better understand the reasons behind successes and failures that have actually taken place in international business cases. The students are expected to analyze and develop their own points of views on those cases based on their theoretical knowledge accumulated during the first three years of the department’s curriculum. |
The students who have succeeded in this course; |
Week | Subject | Related Preparation | |
1) | Introduction & Explanation of the Syllabus | ||
2) | The International Environment Society, Culture, Global Consumer Culture | ||
3) | The International Environment, Political, Legal and Regulatory Environments | ||
4) | Export Market Selection : Definition and Strategies Segmentation, Targeting and Positioning | ||
5) | Information for International Marketing Decisions | ||
6) | Global Marketing Research | ||
7) | Market Entry Strategies, Export – Nonexport Enry Modes | ||
8) | Licensing, Investment and Strategic Alliances | ||
9) | Brand and Product Decisions in Global Marketing | ||
10) | Midterm Exam | ||
11) | Pricing Decisions in Global Marketing | ||
12) | Financing and Methods of Payment / Additional Export and Import Issues | ||
13) | Promotion and Marketing Communications Decisions, Advertising and Public Relations | ||
14) | Handling Export Orders, Supply Chain Management, Global Marketing Channels, Physical Distribution |
Course Notes: | |
References: | Global Marketing - Svend Hollensen - 6th Edition (a PDF book will be provided) Global Marketing - Keegan/Green - 6th Edition (weekly readings will be provided) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 2 | 7 | 14 |
Quizzes | 2 | 5 | 10 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 2 | 2 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 2 | 2 |
Total Workload | 140 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Has theoretical and practical knowledge on management, business, trade, economy, entrepreneurship, innovation, sustainable development related to International Trade and Business and can use this information | |
2) | Can collect data from different sources in the global business world and successfully apply research techniques, use information and communication technologies. | |
3) | Can analyze opportunities and threats with strategic thinking skills by using different resources and channels in the ever-changing global business world. | |
4) | Can communicate orally and in writing with a good knowledge of English grammar. | |
5) | He / she can transfer the knowledge and skills he / she has acquired in the field to the relevant people in written and oral form and evaluate them critically. | |
6) | Adopts the principles of business ethics with the awareness of professional responsibility and can apply these principles within the framework of legal rules in the field of global trade and business. | |
7) | He / she can collaborate in and out of the field, take responsibility, respect cultural differences and have ethical values. | |
8) | Has sufficient awareness of social rights, justice, cultural values, environmental awareness, occupational health and safety. | |
9) | With the lifelong learning skill acquired, she/he can identify learning needs and improve herself/himself |