BUSINESS ADMINISTRATION
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
IB3312 Selected Cases in International Trade and Business Fall 3 0 3 4
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. HÜMEYRA ADIGÜZEL
Course Objectives: The main objective of this course is to provide relevant practical insights to international trade and business students to better understand the reasons behind successes and failures that have actually taken place in international business cases. The students are expected to analyze and develop their own points of views on those cases based on their theoretical knowledge accumulated during the first three years of the department’s curriculum.

Learning Outputs

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction & Explanation of the Syllabus
2) The International Environment Society, Culture, Global Consumer Culture
3) The International Environment, Political, Legal and Regulatory Environments
4) Export Market Selection : Definition and Strategies Segmentation, Targeting and Positioning
5) Information for International Marketing Decisions
6) Global Marketing Research
7) Market Entry Strategies, Export – Nonexport Enry Modes
8) Licensing, Investment and Strategic Alliances
9) Brand and Product Decisions in Global Marketing
10) Midterm Exam
11) Pricing Decisions in Global Marketing
12) Financing and Methods of Payment / Additional Export and Import Issues
13) Promotion and Marketing Communications Decisions, Advertising and Public Relations
14) Handling Export Orders, Supply Chain Management, Global Marketing Channels, Physical Distribution

Sources

Course Notes:
References: Global Marketing - Svend Hollensen - 6th Edition (a PDF book will be provided) Global Marketing - Keegan/Green - 6th Edition (weekly readings will be provided)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project 1 % 20
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 5 70
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 2 7 14
Quizzes 2 5 10
Preliminary Jury 0 0 0
Midterms 1 2 2
Paper Submission 0 0 0
Jury 0 0 0
Final 1 2 2
Total Workload 140

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) Being able to identify problems and ask right questions
2) Having problem solving skills and developing necessary analytical attitude
3) Comprehending theoretical arguments along with counter arguments in detail
4) Gaining awareness of lifelong learning and being qualified for pursuing graduate education
5) Applying theoretical concepts in project planning
6) Communicating efficiently by accepting differences and carrying out compatible teamwork
7) Increasing efficiency rate in business environment
8) Developing innovative and creative solutions in face of uncertainty
9) Researching to gather information for understanding current threats and opportunities in business
10) Being aware of the effects of globalization on society and business while deciding
11) Possessing digital competence and utilizing necessary technology
12) Communicating in at least one foreign language in academic and daily life
13) Possessing managing skills and competence
14) Deciding with the awareness of the legal and ethical consequences of business operations
15) Expressing opinions that are built through critical thinking process in business and academic environment