BUSINESS ADMINISTRATION | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB3312 | Selected Cases in International Trade and Business | Fall | 3 | 0 | 3 | 4 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HÜMEYRA ADIGÜZEL |
Course Objectives: | The main objective of this course is to provide relevant practical insights to international trade and business students to better understand the reasons behind successes and failures that have actually taken place in international business cases. The students are expected to analyze and develop their own points of views on those cases based on their theoretical knowledge accumulated during the first three years of the department’s curriculum. |
The students who have succeeded in this course; |
Week | Subject | Related Preparation | |
1) | Introduction & Explanation of the Syllabus | ||
2) | The International Environment Society, Culture, Global Consumer Culture | ||
3) | The International Environment, Political, Legal and Regulatory Environments | ||
4) | Export Market Selection : Definition and Strategies Segmentation, Targeting and Positioning | ||
5) | Information for International Marketing Decisions | ||
6) | Global Marketing Research | ||
7) | Market Entry Strategies, Export – Nonexport Enry Modes | ||
8) | Licensing, Investment and Strategic Alliances | ||
9) | Brand and Product Decisions in Global Marketing | ||
10) | Midterm Exam | ||
11) | Pricing Decisions in Global Marketing | ||
12) | Financing and Methods of Payment / Additional Export and Import Issues | ||
13) | Promotion and Marketing Communications Decisions, Advertising and Public Relations | ||
14) | Handling Export Orders, Supply Chain Management, Global Marketing Channels, Physical Distribution |
Course Notes: | |
References: | Global Marketing - Svend Hollensen - 6th Edition (a PDF book will be provided) Global Marketing - Keegan/Green - 6th Edition (weekly readings will be provided) |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 14 | 5 | 70 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 2 | 7 | 14 |
Quizzes | 2 | 5 | 10 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 2 | 2 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 2 | 2 |
Total Workload | 140 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to identify problems and ask right questions | |
2) | Having problem solving skills and developing necessary analytical attitude | |
3) | Comprehending theoretical arguments along with counter arguments in detail | |
4) | Gaining awareness of lifelong learning and being qualified for pursuing graduate education | |
5) | Applying theoretical concepts in project planning | |
6) | Communicating efficiently by accepting differences and carrying out compatible teamwork | |
7) | Increasing efficiency rate in business environment | |
8) | Developing innovative and creative solutions in face of uncertainty | |
9) | Researching to gather information for understanding current threats and opportunities in business | |
10) | Being aware of the effects of globalization on society and business while deciding | |
11) | Possessing digital competence and utilizing necessary technology | |
12) | Communicating in at least one foreign language in academic and daily life | |
13) | Possessing managing skills and competence | |
14) | Deciding with the awareness of the legal and ethical consequences of business operations | |
15) | Expressing opinions that are built through critical thinking process in business and academic environment |