ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0305 | Communication Practices | Fall | 0 | 6 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Lecturer(s): |
Prof. Dr. NİLAY ULUSOY Dr. Öğr. Üyesi SELCAN YEŞİLYURT Instructor SİNEM İNCE |
Course Objectives: | This course helps students to be become educated producers and also consumers of media. Students will develop critical thinking skills of the economics and workings of journalism and they will explore how social and political forces affect newswriting. This course will help students learn to better understand the connections between economics, politics and the media. The course also provides students with a basis in media research, newsgathering and newswriting. Finally, students will develop critical thinking skills to understand the challenges of the new media landscape with digital technologies. |
The students who have succeeded in this course; This course will help students to face the real world after university. Since it will be held in Habertürk, students for the first time will find a chance to meet the professional world and explore how journalism works including the production of news. Habertürk will give students the chance to explore news production by overcoming the constraints of the classroom. Therefore students will develop a sense of how communication is practiced in the professional atmosphere. |
The course is deeply connected to other undergraduate journalism courses in a way that it provides professional experiences of journalism where students can apply what they have learned in their in-class courses. Since this course is a General Elective, it is not necessarily designed for journalism students. The course provides opportunities for every student from all faculties to develop and apply work discipline, communication practices and critical thinking skills in their professional life. They will have the chance to apply what they have explored in their theoretical and practical undergraduate courses. |
Week | Subject | Related Preparation | |
1) | Introduction | ||
2) | Working in the Professional World I | ||
3) | Working in the Professional World II | ||
4) | Practices in News Gathering in Selected Departments I | ||
5) | Practices in News Gathering in Selected Departments II | ||
6) | Discussion of the Student Project proposal with the Head of the Selected Department | ||
7) | Practices in News Writing in Selected Departments I | ||
8) | Practices in News Writing in Selected Departments II | ||
9) | Interview Journalism | ||
10) | Practices in Photo-Journalism | ||
11) | Practices in Online Journalism | ||
12) | Issues and Practices in News Editing | ||
13) | Presentation of the Student Project in the Newsroom | ||
14) | Review and Discussions |
Course Notes: | Journalism: A Career Handbook Anna McKane 2009 ISBN10: 0713667966 ISBN-13: 978-0713667967 |
References: |
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Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |