| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| TDS2016 | Medical Services Marketing | Fall | 2 | 0 | 2 | 3 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor FIRAT KARA |
| Course Lecturer(s): |
Instructor FIRAT KARA |
| Course Objectives: | This lesson aims to teach concept of marketing and its kinds, fundamental elements of marketing in health care services. |
|
The students who have succeeded in this course; The students who pass this lesson; 1- Sorts the fundamental elements of health care marketing. 2- Analyse and comment buying manners of health care consumers. |
| This lesson contains description of marketing. |
| Week | Subject | Related Preparation | |
| 1) | Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices | ||
| 2) | Definition of marketing, marketing mix, legislation on advertising in health care, anti-marketing views in health care and different country practices | ||
| 3) | General features of services and aspects that differentiate health services, definition of health, factors of production in health services | ||
| 4) | General features of services and aspects that differentiate health services, definition of health, factors of production in health services | ||
| 5) | Definition of market, conditions required for realization of marketing, emergence of demand and demand types, evolution of marketing understanding | ||
| 6) | The boundaries of the health sector, the value chain, the concept of competition, the factors that determine competition, the strategies providing competitive advantage, sectoral concentration and concentration criteria | ||
| 7) | Definition of market segmentation, vertical and lateral market segmentation, merging and decomposition strategies, health service applications | ||
| 8) | midterm | ||
| 9) | Price, pricing and types of health services, pricing strategies and application of health services, positioning power of price | ||
| 10) | Distribution function in healthcare, retail mix, distribution channel preferences in healthcare, value chain management | ||
| 11) | Product launch, promotion, promotion mix in healthcare | ||
| 12) | Product launch, promotion, promotion mix, health communication, marketing versus public relations in healthcare | ||
| 13) | Customer orientation, the hierarchy of interaction between the healthcare institution and its patients | ||
| 14) | Product in health services, product life cycle concept, types, service mix and product strategies in health care institutions | ||
| Course Notes: | Weekly distributed by the course lecturer. |
| References: | Dilaver Tengilimoğlu, Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2011. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 0 | % 0 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 0 | % 0 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 40 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 60 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 2 | 26 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 4 | 56 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 1 | 1 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 85 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |