| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5303 | Brand Researches | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ALİ ATIF BİR |
| Course Lecturer(s): |
Instructor HAKKI PINAR KILIÇ |
| Course Objectives: | This course is designed to show the importance of strategic brand management in competitive market conditions.At the same time also this course is designed to discuss the current trends in consumer behavior,brand culture and positioning. |
|
The students who have succeeded in this course; 1.Understand and discuss the concept of brand management 2.Understand and discuss the concept of brand culture 3.Combine the concepts of brand managemet and brand positioning strategies |
| 1. The importance of strategic brand management in competitive market conditions. 2. The current trends in consumer behavior 3. Brand culture 4. Positioning. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the course | ||
| 2) | How brand is conceptualized/defined? | ||
| 3) | The changing roles in brand management | ||
| 4) | Determining brand strategy | ||
| 5) | Positioning | ||
| 6) | Brand architecture | ||
| 7) | Brand extension, revitalization and dilution strategies | ||
| 8) | Midterm | ||
| 9) | Integrated communication for brand management | ||
| 10) | The new dijital world, relationship management, relation brands | ||
| 11) | Creating brand culture | ||
| 12) | Evaluating/measuring brand success | ||
| 13) | market research and brand equity | ||
| 14) | Brand management job list | ||
| Course Notes: | her hafta güncel makaleler sınıfta tartışılmak üzere dağıtılacaktır. |
| References: | each week new articles will be handed out to discuss inthe class |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 0 | % 0 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 0 | % 0 |
| Presentation | 1 | % 30 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 30 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 40 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 28 | |
| Presentations / Seminar | 14 | 42 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 8 | 29 | |
| Paper Submission | |||
| Jury | |||
| Final | 14 | 55 | |
| Total Workload | 196 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |