PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4545 | Public Relations and Visuality | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Instructor SİNEM İNCE |
Course Lecturer(s): |
Instructor SİNEM İNCE |
Course Objectives: | In this course the students will get familiar with the concepts of visual production and communication tools. They will learn how video productions and other visual communication media are used in public relations; also they will practice in the field while learning how to use the communication tools. They will gain knowledge about visual arts and productions in the following areas of work in public relations: corporate public relations, broadcast, news releases. |
The students who have succeeded in this course; Students will be able to analyse public relations target publics and relation between research skills and visual communication tools. Students will be able to design a new visual world which works with research results. Students will be able to learn relationship between imagination and script writing. Students will be able begin creative copywriting studies for visual communications with using words and visuality passages combine to visual signs. Students will be able to define emotions and design the production. Students will be able to begin to use technical equipment for the coordination of motor-skills. Students will be able to analyse how sight, sound and motion calls emotions, while learning the relationship between words and signs. Students will be able to use camera, editing programmes and other visual media tools. Students will be able to put the implementation steps of a visual production and create a strategy of visuality. |
In this course, students will learn about the topics of visual productions, writing storyboards, camera, graphics, lighting, voice, music, trailers, corporate education films, video productions in media relations and news releases. |
Week | Subject | Related Preparation | |
1) | What is your target in visual productions? How can you find information? | ||
2) | Writing, storyboard and first step to production | ||
3) | Visual Production Overview Camera-graphics | ||
4) | Visual Production Overview Lighting-Voice-Music | ||
5) | Visual Production Overview Last Part - Editing | ||
6) | How does Visual Production Process Work in PR? | ||
7) | How Visual Productions works with PR? Image films with examples | ||
8) | What is trailer? How can you product trailers? With examples | ||
9) | How can you product corporate education films for companies? | ||
10) | Public Relations in TV Programs - How to use visual PR activites in Tv Programs | ||
11) | Video Productions and Media Relations | ||
12) | Video News Releases | ||
13) | Video News Releases with examples | ||
14) | Review For The Final Exam |
Course Notes: | Visual Communication: Images with Messages Paul Martin Lester 2013 |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 0 | % 0 |
Laboratory | 0 | % 0 |
Application | 3 | % 10 |
Field Work | 0 | % 0 |
Special Course Internship (Work Placement) | 0 | % 0 |
Quizzes | 0 | % 0 |
Homework Assignments | 2 | % 10 |
Presentation | 0 | % 0 |
Project | 0 | % 0 |
Seminar | 0 | % 0 |
Midterms | 1 | % 30 |
Preliminary Jury | 0 | % 0 |
Final | 1 | % 50 |
Paper Submission | 0 | % 0 |
Jury | 0 | % 0 |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 13 | 39 | |
Laboratory | |||
Application | |||
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 13 | 39 | |
Presentations / Seminar | 2 | 6 | |
Project | 7 | 41 | |
Homework Assignments | 1 | 3 | |
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 3 | |
Paper Submission | |||
Jury | |||
Final | 1 | 3 | |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |