PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4546 | Corporate Culture | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. BURCU EKER AKGÖZ |
Course Lecturer(s): |
Prof. Dr. ÇİSİL SOHODOL |
Course Objectives: | To explain what the role of corporate culture is within an organization, how and why culture changes and defines an organization's culture and to explain the role role of communication on corporate culture |
The students who have succeeded in this course; I. Students will be able to explain fundamental concepts related to corporate culture. II. Students will be able to classify corporate cultures. III. Students will be able to explain elements that form corporate culture. IV. Students will be able to define principles that has to be considered while developing corporate culture, managing and altering it. V. Students will be able to comment on the relationship between corporate culture and managerial functions. VI. Students will be able to evaluate elements that may strengthen corporate culture with their reasons. VII. Students will be able to evaluate factors that may damage corporate culture. VIII. Students will be able to comment on the interactions between corporate identity, corporate image, corporate reputation and corporate culture. IX. Students will be able to explain fundamental concepts related to corporate culture. |
This course is based on the concept and the importance of culture and its effect on identity, image and reputation from the perspective of corporate culture. |
Week | Subject | Related Preparation | |
1) | Introduction: What is Corporate Culture? | ||
2) | Management Theories | ||
3) | Positioning Corporate Culture | ||
4) | Corporate Culture Elements | ||
5) | Culture in Corporations: Case Studies | ||
6) | Corporate Culture and Communication | ||
7) | Midterm | ||
8) | Culture Typologies | ||
9) | Culture Typologies | ||
10) | Corporate Culture Management | ||
11) | Development, Management and Alteration of Corporate Culture | ||
12) | Case Studies | ||
13) | The Role of Leadership in Building, Positioning and Advancing Corporate Culture | ||
14) | Discussion |
Course Notes: | Terrence Deal, Allan Kennedy, The New Corporate Cultures: Revitalizing The Workplace After Downsizing, Mergers and Reengineering, (Texere, 2000). Martin Joanne, Organizational Culture: Mapping the Terrain, Sage Publications(2002) |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Laboratory | 0 | % 0 |
Application | 0 | % 0 |
Field Work | 0 | % 0 |
Special Course Internship (Work Placement) | 0 | % 0 |
Quizzes | 0 | % 0 |
Homework Assignments | 4 | % 30 |
Presentation | 1 | % 10 |
Project | 0 | % 0 |
Seminar | 0 | % 0 |
Midterms | 1 | % 20 |
Preliminary Jury | 0 | % 0 |
Final | 1 | % 30 |
Paper Submission | 0 | % 0 |
Jury | 0 | % 0 |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 70 | |
PERCENTAGE OF FINAL WORK | % 30 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | |||
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | |||
Presentations / Seminar | 4 | 16 | |
Project | |||
Homework Assignments | 9 | 29 | |
Quizzes | |||
Preliminary Jury | |||
Midterms | 7 | 17 | |
Paper Submission | |||
Jury | |||
Final | 7 | 30 | |
Total Workload | 134 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |