PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL4546 Corporate Culture Fall
Spring
 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. BURCU EKER AKGÖZ
Course Lecturer(s): Prof. Dr. ÇİSİL SOHODOL
Course Objectives: To explain what the role of corporate culture is within an organization, how and why culture changes and defines an organization's culture and to explain the role role of communication on corporate culture

Learning Outputs

The students who have succeeded in this course;
I. Students will be able to explain fundamental concepts related to corporate culture.
II. Students will be able to classify corporate cultures.
III. Students will be able to explain elements that form corporate culture.
IV. Students will be able to define principles that has to be considered while developing corporate culture, managing and altering it.
V. Students will be able to comment on the relationship between corporate culture and managerial functions.
VI. Students will be able to evaluate elements that may strengthen corporate culture with their reasons.
VII. Students will be able to evaluate factors that may damage corporate culture.
VIII. Students will be able to comment on the interactions between corporate identity, corporate image, corporate reputation and corporate culture.
IX. Students will be able to explain fundamental concepts related to corporate culture.

Course Content

This course is based on the concept and the importance of culture and its effect on identity, image and reputation from the perspective of corporate culture.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: What is Corporate Culture?
2) Management Theories
3) Positioning Corporate Culture
4) Corporate Culture Elements
5) Culture in Corporations: Case Studies
6) Corporate Culture and Communication
7) Midterm
8) Culture Typologies
9) Culture Typologies
10) Corporate Culture Management
11) Development, Management and Alteration of Corporate Culture
12) Case Studies
13) The Role of Leadership in Building, Positioning and Advancing Corporate Culture
14) Discussion

Sources

Course Notes: Terrence Deal, Allan Kennedy, The New Corporate Cultures: Revitalizing The Workplace After Downsizing, Mergers and Reengineering, (Texere, 2000). Martin Joanne, Organizational Culture: Mapping the Terrain, Sage Publications(2002)
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 10 % 10
Laboratory 0 % 0
Application 0 % 0
Field Work 0 % 0
Special Course Internship (Work Placement) 0 % 0
Quizzes 0 % 0
Homework Assignments 4 % 30
Presentation 1 % 10
Project 0 % 0
Seminar 0 % 0
Midterms 1 % 20
Preliminary Jury 0 % 0
Final 1 % 30
Paper Submission 0 % 0
Jury 0 % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Presentations / Seminar 4 16
Project
Homework Assignments 9 29
Quizzes
Preliminary Jury
Midterms 7 17
Paper Submission
Jury
Final 7 30
Total Workload 134

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.