|
Week |
Subject |
Related Preparation |
| 1) |
Welcome and course overview. An introduction to course |
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| 2) |
Social Media and PR
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Social Media and PR Bubble Wrap: Social Media, Public Relations, Culture and Society |
| 3) |
Marshall McLuhan and his thoughts and ideas on new technologies and media -Medium is the message -Global Village -Mechanical Bride Discussions about his ideas and comparing his ideas to new technologies we experience present days. |
Various readings about the topic will give to the students |
| 4) |
Frankfurt School and its philosophers |
Related readings will give to the students before the class |
| 5) |
Rethinking Public Relations |
The students attend the class having read the article |
| 6) |
the article called PUBLIC RELATIONS AND SOCIETY A Bourdieuvian perspective will discuss |
PUBLIC RELATIONS AND SOCIETY A Bourdieuvian perspective |
| 7) |
Midterm |
All the readings given to students and discussed in class in 6 weeks must be studied for midterm |
| 8) |
Student presentation |
|
| 9) |
Student presentations |
|
| 10) |
Student Presentations |
|
| 11) |
Student presentations |
|
| 12) |
Student presentations |
|
| 13) |
Student presentations |
|
| 14) |
Student presentations |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
4 |
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
1 |
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
5 |
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
4 |
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
2 |
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
1 |
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
2 |
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
3 |
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
1 |
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
2 |
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
5 |
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
1 |
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
5 |
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
5 |