|
Week |
Subject |
Related Preparation |
| 1) |
Course introduction, explanation of course aim and content |
|
| 2) |
History of creativity and different approaches to creativity |
|
| 3) |
Principles of creativity- where ideas come from |
|
| 4) |
Promoting creativity and barriers to creative thinking |
|
| 5) |
Creative thinking strategies and techniques |
|
| 6) |
Creative thinking process |
|
| 7) |
Preparation for the midterm |
|
| 8) |
Evaluating creativity and introduction to critical thinking |
|
| 9) |
Principles of critical thinking |
|
| 10) |
Arguments, justifications, and explanations |
|
| 11) |
Critical thinking models and techniques |
|
| 12) |
Analytic problem solving and analyzing arguments |
|
| 13) |
Presentations of student projects |
|
| 14) |
Reviewing the course, preparations for the final |
|
| Course Notes: |
1) Nussbaum, B. (2013). Creative Intelligence: Harnessing the Power to Create, Connect and Inspire. New York: Harper.
2) Sawyer, K. (2013). Zig Zag: The Surprising Path to Greater Creativity. San
Francisco: Jossey-Bass.
3) Micheal Michalko (2001). Cracking creativity: the secrets of vreative genius |
| References: |
1) Sternberg R.J.& LubartT.I.The Concept of Creativity: Prospects and Paradigms. In Handbook of Creativity, Sternberg R. J. (ed.), Cambridge Univ. Press. 1999.
2) Albert, R.S. & Runco, M. A. A History of Research on Creativity. In Handbook 1999.
3) Amabile,T.“The Social Psychology of Creativity: A Componential Conceptualization,” The Journal of Personality and Social Psychology, 1983, pg.357-376. |
|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
2 |
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
1 |
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
3 |
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
1 |
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
1 |
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
4 |
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
2 |
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
3 |
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
3 |
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
2 |
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
2 |
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
2 |
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
1 |
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
3 |