| CHILD DEVELOPMENT (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1615 | Perception Management | Spring | 3 | 0 | 3 | 4 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | GE-Elective |
| Course Level: | Associate |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. NESLİHAN UYSAL |
| Course Objectives: | Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements. |
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The students who have succeeded in this course; At the end of the course, you will be able to: 1.Gain insight on perception and cognition and action 2.Perception management and attitude change 3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception 4.Define persuasion and public relations, publicity and propaganda 5.Understand the public and analyze the audience 6 Analyze the relationship between perception management and media. 7.Define organizational perception management |
| In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed. Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources. |
| Week | Subject | Related Preparation | |
| 1) | What is perception George Gerbner Model of Communication | ||
| 2) | The variety of senses Perception and cognition | ||
| 3) | Perception and action Persuasion | ||
| 4) | Stakeholders Target audience Communication types | ||
| 5) | Image and perception Relationship and communications | ||
| 6) | Slogan and message 3P Propaganda,Public Relations, Publicity | ||
| 7) | Fundamental rules of perception management | ||
| 8) | Midterm Week | ||
| 9) | Defining organizational management | ||
| 10) | Dimensions of Organizational Perception Management | ||
| 11) | Components of Organizational Perception Management | ||
| 12) | Organizational Perception Management Following Crisis Events | ||
| 13) | Organizational Perception Management During Evolving Controversies | ||
| 14) | Review for the final | ||
| Course Notes: | It will be given by the lecturer |
| References: | 1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 2 | 15 | 30 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to fulfill the professional requirements of the profession in the field of child development and education and to have knowledge of ethical principles and rules | 1 |
| 2) | Paying attention to children about proper and good usage of Turkish language. | 1 |
| 3) | To be able to monitor the development of typically developing children and prepare activities that support their development. | 1 |
| 4) | To have knowledge and skills on communicating effectively with children and strengthening families' communication skills. | 1 |
| 5) | Apply and practice drama,play and music activities | 1 |
| 6) | Use of basic theoretical and practical knowledge, basic computer programs and related technologies in the field of Child Development | 1 |
| 7) | To be able to monitor the development of children with special needs, plan and implement activities to support their development | 1 |
| 8) | To have knowledge and training skills regarding safe and conscious media use of children and families | 1 |
| 9) | To plan and carry out all activities (Turkish, music, drama, art, games, movement, science, mathematics, trips, tool and material development) carried out in pre-school education institutions within a daily, weekly, monthly and annual flow | 1 |
| 10) | To have knowledge and practical skills regarding the branches of art (painting, literature, etc.) used to support children's development. | 1 |
| 11) | To have knowledge and skills in the field of child nutrition | 1 |
| 12) | To have knowledge and skills about child health and diseases and first aid intervention. | 1 |