| DIALYSIS (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1614 | Social Media Management | Fall Spring |
3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | GE-Elective |
| Course Level: | Associate |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | The goal of this course is to make students understand the social media and its importance for PR. In addition, this course aims to provide insights about content creation and management in digital media. |
|
The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Define the new world which we live in 2- Discuss the relations between politics, social media and Web 2.0 3- Identify and analyze the new rules of communication 4- Comprehend the important relationship between the social media tools the student use everyday and public relations practices. 5- Define and use new tools of public relations 6- Understand the importance and power of PR 2.0 and digital communication in terms of digital crisis communication. 7- Apply the digital communication tactics to their public relations campaigns |
| This course is designed to help students understand a variety of web 2.0 technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts. |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | New media vs. Social media | ||
| 3) | Social community and Social networks | ||
| 4) | Public relations in an online world: New rules | ||
| 5) | Public relations in an online world: New rules | ||
| 6) | Creating content for social media | ||
| 7) | Social media content management | ||
| 8) | Midterm Week | ||
| 9) | The legal side of social media | ||
| 10) | Online media relations Ön | ||
| 11) | Digital campaigns throughout the world | ||
| 12) | Digital campaigns in Turkey | ||
| 13) | Crises and crisis management in online environments | ||
| 14) | Discussion | ||
| Course Notes: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 5 | 65 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 10 | 10 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 118 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | The use of theoretical knowledge in practice | 1 |
| 2) | Effective use the terminology of the field | 1 |
| 3) | Behave according to basic professional legislation related the field. | 1 |
| 4) | Use information and communication technology, express professional knowledge through written and verbal/non-verbal communication. | 1 |
| 5) | Express the social, scientific, cultural and ethical values of professional. | 1 |
| 6) | Develop themselves personally and professionally updating knowledge, skills and competencies of the field with lifelong learning awareness. | 1 |
| 7) | Prepare to dialysis machine for the operation | 1 |
| 8) | Makes follow-up of patients from start to the end of a hemodialysis session | 1 |
| 9) | Prepare the machine ready for use again after dialysis | 1 |