| FIRST AND EMERGENCY AID (ENGLISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1614 | Social Media Management | Fall Spring |
3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | GE-Elective |
| Course Level: | Associate |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | The goal of this course is to make students understand the social media and its importance for PR. In addition, this course aims to provide insights about content creation and management in digital media. |
|
The students who have succeeded in this course; The students who have succeeded in this course will be able to: 1- Define the new world which we live in 2- Discuss the relations between politics, social media and Web 2.0 3- Identify and analyze the new rules of communication 4- Comprehend the important relationship between the social media tools the student use everyday and public relations practices. 5- Define and use new tools of public relations 6- Understand the importance and power of PR 2.0 and digital communication in terms of digital crisis communication. 7- Apply the digital communication tactics to their public relations campaigns |
| This course is designed to help students understand a variety of web 2.0 technologies including blogs, RSS, wikis, social bookmarking tools, audio and video podcasts. |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | New media vs. Social media | ||
| 3) | Social community and Social networks | ||
| 4) | Public relations in an online world: New rules | ||
| 5) | Public relations in an online world: New rules | ||
| 6) | Creating content for social media | ||
| 7) | Social media content management | ||
| 8) | Midterm Week | ||
| 9) | The legal side of social media | ||
| 10) | Online media relations Ön | ||
| 11) | Digital campaigns throughout the world | ||
| 12) | Digital campaigns in Turkey | ||
| 13) | Crises and crisis management in online environments | ||
| 14) | Discussion | ||
| Course Notes: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 5 | 65 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 10 | 10 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 118 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to evaluate and apply the knowledge gained from theoretical and practical courses related to the field professionally. | |
| 2) | To be able to use terminology specific to the health field effectively | |
| 3) | To know the legislation regarding his/her duties, rights and responsibilities and to act in accordance with professional ethical rules | |
| 4) | To be able to use information and communication technologies on issues related to his/her field and effectively convey his/her professional knowledge through written, verbal and non-verbal communication | |
| 5) | To be able to follow information in his/her field using a foreign language at a basic level | |
| 6) | To be able to apply changing techniques and use new tools and devices depending on developing technology | |
| 7) | To be able to update his/her knowledge, skills and competencies related to his/her field with the awareness of lifelong learning and improve himself/herself personally and professionally | 5 |
| 8) | To be able to prepare the ambulance for emergency calls and patient transfers and to know ambulance driving techniques | |
| 9) | To be able to evaluate the incident scene and the patient and take necessary precautions | |
| 10) | To have knowledge and be able to apply the use of medicines and medical interventions related to emergency care. | |
| 11) | To be able to apply professional skills required for preliminary diagnosis and pre-hospital emergency treatment |