| AUDIOLOGY (TURKISH) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0615 | Perception Management | Fall Spring |
3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | E-Learning |
| Course Coordinator : | Assist. Prof. NESLİHAN UYSAL |
| Course Objectives: | Perception management is encountered in many areas of the business world today, but it is especially important for institutions. The goal of this course is to introduce perception management and its elements. |
|
The students who have succeeded in this course; At the end of the course, you will be able to: 1.Gain insight on perception and cognition and action 2.Perception management and attitude change 3.Be able to discuss communication topics referencing psychological and sociological concepts regarding perception 4.Define persuasion and public relations, publicity and propaganda 5.Understand the public and analyze the audience 6 Analyze the relationship between perception management and media. 7.Define organizational perception management |
| In the course; perception, action, persuasion definitions will be made, the relationship between image and perception, perception in communication, the basic rules of perception management, organizational management definition, organizational perception management, crisis and organizational perception management topics will be discussed. Teaching methods and techniques used in the course are: lecture, group work, sample examination, problem solving, discussion, observation and use of digital resources. |
| Week | Subject | Related Preparation | |
| 1) | What is perception George Gerbner Model of Communication | Read course book 1&3 | |
| 2) | The variety of senses Perception and cognition | Read course book 3 | |
| 3) | Perception and action Persuasion | Read course book 3 | |
| 4) | Stakeholders Target audience Communication types | Read course book 1 | |
| 5) | Image and perception Relationship and communications | Read course book1 | |
| 6) | Slogan and message 3P Propaganda,Public Relations, Publicity | Read course book 1 | |
| 7) | Fundamental rules of perception management | Read course book 1 | |
| 8) | Midterm Week | ||
| 9) | Defining organizational management | Read course book 2 | |
| 10) | Dimensions of Organizational Perception Management | Read course book 2 | |
| 11) | Components of Organizational Perception Management | Read course book 2 | |
| 12) | Organizational Perception Management Following Crisis Events | Read case “Sears” book 2 | |
| 13) | Organizational Perception Management During Evolving Controversies | Read Case “Augusto National Golf Club” book 2 | |
| 14) | Review for the final | ||
| Course Notes: | It will be given by the lecturer |
| References: | 1.Perception Management How to Manage Communication in Turkey, Ali Saydam, Remzi Kitabevi, 2013 2.Organisational Perception Management, Kimberly D. Elsbach, VitalSource Bookshelf, Taylor & Francis, 2014. 3.Perception: The Basics. Bence Nanay. Available from : Vital Source Bookshelf, Taylor & Francis, 2024. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 4 | 52 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 2 | 15 | 30 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 125 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To act in accordance with ethical principles and values in professional practice. | 3 |
| 2) | To take part in research, projects and activities within sense of social responsibility and interdisciplinary approach. | 3 |
| 3) | To be able to use skills for effective communication. | 3 |
| 4) | To define evidence-based practices and determine problem solving methods in Audiology practices, using theories in health promotion, protection and care. | 3 |
| 5) | To use life-long learning, problem-solving and critical thinking skills. | 3 |
| 6) | To have skills for training and consulting according to health education needs of individual, family and the community. | 3 |
| 7) | To be sensitive to health problems of the community and to be able to offer solutions. | 3 |
| 8) | To have theoretical and practical knowledge required to fulfill professional roles and functions of Audiology field. | 3 |
| 9) | To be a role model with contemporary and professional identity. | 3 |
| 10) | To be able to select and use modern tools, techniques and modalities in Audiology practices; to be able to use health information technologies effectively. | 3 |
| 11) | To be able to monitor occupational information using at least one foreign language, to collaborate and communicate with colleagues at international level. | 3 |
| 12) | To be able to search for literature in health sciences databases and information sources to access to information and use the information effectively. | 3 |