| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0303 | TMI Project Your Life Ahead | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | This course contribute students to become someone who catch s the acquisition of working-occupational-professional life, concentrates tasks expected to be done, is aware of his/her aspects which are strong and open for improvement so that s/he can create personal actions, develops and applies project for his/her professional life. At the end of the course , student will be able to have knowledge of key information and skills that can be used in working and private life. Students will gain courage to transform those skills to new and effective behaviours. |
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The students who have succeeded in this course; -Defines information and uses to solve problem. -Notices his/her tendencies which are strong and open for development. -Makes and implements plan to complete his/her aspects which are new and open for development. -Interiorises new and effective behaviours which might be used in private and business life -Defines profits of business life and adjusts the profits for his/herself |
| This course contribute students to become someone who catch s the acquisition of working-occupational-professional life. |
| Week | Subject | Related Preparation | |
| 1) | Thinking and Planning Strategically | TMI course Notes | |
| 2) | Determination of Target | TMI course Notes | |
| 3) | Prioritisation | TMI course Notes | |
| 4) | Planing and Coping Time Stealers | TMI course Notes | |
| 5) | Analytical Thinking and Solving Problem | TMI course notes | |
| 6) | Developing Administrative Attitude | TMI course Notes | |
| 7) | Communication in Business and Private Life with Self-Confidance | TMI course Notes | |
| 8) | Effective Presentation Skills | TMI course Notes | |
| 9) | Poject Management | TMI course Notes | |
| 10) | Interview Technics | TMI course Notes | |
| 11) | Coping Stress | TMI course Notes | |
| 12) | Personal Organization | TMI course Notes | |
| 13) | Personal Leadership-Becaming Personal Brand | TMI course Notes | |
| 14) | Presentation Technic | TMI course Notes | |
| Course Notes: | TMI Ders Notları |
| References: | TMI course Notes |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 10 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 20 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 1 | 8 | 8 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 8 | 8 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | ||
| Midterms | 1 | 15 | 15 |
| Paper Submission | 0 | ||
| Jury | 0 | ||
| Final | 1 | 20 | 20 |
| Total Workload | 93 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |