| ADVERTISING | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0302 | Dale Carnegie Strictly Business: Dale Carnegie Course | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assist. Prof. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | The student who enrolled this course will gain necessary information to develop theirselves in the field of self-confidence during business life, human relationship, positive attitude,stress management and personal leadership. |
|
The students who have succeeded in this course; -Uses sources efficiently. -Defines and synthesizes the information that s/he reached. -Recognises presentation technics,uses those technics in a presentation in front of a community. -Observes to develop his/her business and human relationships. -İmplements obtained informations about human relationships in his/her daily life |
| Career-oriented personal development and communication methods are taught. |
| Week | Subject | Related Preparation | |
| 1) | Memory Association Technic | Dale Carnegie Training | |
| 2) | Writing Vision- Development Cycle- Accommodation in Business Relations | Dale Carnegie Training Course Notes | |
| 3) | Pegging Technic- Making Relations Deeper | Dale Carnegie Training Course Notes | |
| 4) | Happening Which Left Marks In the Life Presentation- Interactive Communication-Listening | Dale Carnegie Training Course Notes | |
| 5) | Insights (values) | Dale Carnegie Training Course Notes | |
| 6) | How Should Effective Presentations Be ? | Dale Carnegie Training Course Notes | |
| 7) | Increasing relability- Presentation of Complex Information- Preparation of Visuals. | Dale Carnegie Training Course Notes | |
| 8) | Providing Voluntarily Collaboration | Dale Carnegie Training Course Notes | |
| 9) | Reality of Current Business World | Dale Carnegie Training Course Notes | |
| 10) | Time Management | Dale Carnegie Training Course Notes | |
| 11) | Admiration- Giving and Receiving Feedback | Dale Carnegie Training Course Notes | |
| 12) | Working on Vision | Dale Carnegie Training Course Notes | |
| 13) | Flexibility | Dale Carnegie Training Course Notes | |
| 14) | Art of Persuasion | Dale Carnegie Training Course Notes | |
| Course Notes: | Dale Carnegie Training Ders Notları |
| References: | Dale Carnegie Training Course Notes |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 20 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 10 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 1 | 10 | 10 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 10 | 10 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | ||
| Midterms | 1 | 15 | 15 |
| Paper Submission | 0 | ||
| Jury | 0 | ||
| Final | 1 | 20 | 20 |
| Total Workload | 97 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media | 3 |
| 2) | To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management | 3 |
| 3) | To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising | 3 |
| 4) | To be able to follow and interpret innovations in the field of advertising | 1 |
| 5) | To demonstrate a scientific perspective in line with the topics they are curious about in the field. | 5 |
| 6) | To address and solve the needs and problems of the field through the developed scientific perspective | 3 |
| 7) | To recognize and understand all the dynamics within the field of advertising | 2 |
| 8) | To analyze and develop solutions to problems encountered in the practical field of advertising | 2 |