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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0301 | Innovative Career Development | Spring | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HATİCE NECLA KELEŞ |
Course Lecturer(s): |
Assoc. Prof. HATİCE NECLA KELEŞ |
Course Objectives: | To support students to look at theirselves deeply before their graduation, examine the concept of entrepreneurship and e-entrepreneurship, determine students’ enterpreneurship tendencies and designate SMART goals. Examine the effects of digital transformation and Industry 4.0 on human resource practices, examine automated jobs and professions. Inform students about “VisualCV” and “videorecruit” which are the favorite tools of digital human resources management. Bring close together the students with both different sector employees and successful entrepreneurs to listen their experiencing about business life. |
The students who have succeeded in this course; - Designs alternative career ways that will suits his/her needs. - Discovers his/her values, strong and developable attitudes. - Express and comments topic of arguments. - Listens and observes the others ( Student, guest speakers and instructor) - Collaborates and becomes partners with his/her friends on sector researchs , job applications etc. - Develops office skills (establishing effective relation, networking etc.) that are required in business life. |
With the effect of digital transformation and Industry 4.0 to human resource practices, career-oriented personal development and communication methods are taught by examine the automated jobs and professions. |
Week | Subject | Related Preparation | |
1) | From back to future examine the concepts career, job and profession. | Course notes | |
2) | Personal career planning process | Course notes | |
3) | Definition SMART Goal | Course notes | |
4) | Personal SWOT Analysis | Course notes | |
5) | Effects of digital transformation and Industry 4.0 to human resource practices | Course notes | |
6) | Business life in the future; automated jobs and professions | ||
7) | Writing CV and/or VisualCV, examine samples from diferent professions | Course notes | |
8) | Videorecruit and practice | Course notes | |
9) | Online recruitment, national and global samples | Course notes | |
11) | Entrepreneurship and E-Entrepreneurship, national and global samples. | Course notes | |
12) | Entrepreneurship tendency and vocational typologies. | Course notes | |
13) | Managers views about digital transformation and Industry 4.0 effects on career management and presentations | Course notes | |
14) | Managers views about digital transformation and Industry 4.0 effects on career management and presentations | Course notes |
Course Notes: | Richard Bolles, What Color is Your Parachute? 2017: A Practical Manual for Job-Hunters and Career-Changers. Emily Anderson, Job Hunting: The Insider's Guide to Job Hunting and Career Change: Learn How to Beat the Job Market, Write the Perfect Resume and Smash it at Interviews, 2017, |
References: | MÜSİAD (2010). Girişimcinin Yol Haritası, İstanbul: MÜSİAD Yayını. Drucker, Peter F. (2002). The Discipline of Innovation, Harvard Business Review. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 0 | % 0 |
Laboratory | 0 | % 0 |
Application | 0 | % 0 |
Field Work | 0 | % 0 |
Special Course Internship (Work Placement) | 0 | % 0 |
Quizzes | 0 | % 0 |
Homework Assignments | 0 | % 0 |
Presentation | 1 | % 20 |
Project | 0 | % 0 |
Seminar | 0 | % 0 |
Midterms | 1 | % 30 |
Preliminary Jury | 0 | % 0 |
Final | 1 | % 50 |
Paper Submission | 0 | % 0 |
Jury | 0 | % 0 |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 0 | 0 | 0 |
Presentations / Seminar | 1 | 15 | 15 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 15 | 15 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 20 | 20 |
Total Workload | 92 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |