| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0301 | Innovative Career Development | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. HATİCE NECLA KELEŞ |
| Course Lecturer(s): |
Assoc. Prof. HATİCE NECLA KELEŞ |
| Course Objectives: | To support students to look at theirselves deeply before their graduation, examine the concept of entrepreneurship and e-entrepreneurship, determine students’ enterpreneurship tendencies and designate SMART goals. Examine the effects of digital transformation and Industry 4.0 on human resource practices, examine automated jobs and professions. Inform students about “VisualCV” and “videorecruit” which are the favorite tools of digital human resources management. Bring close together the students with both different sector employees and successful entrepreneurs to listen their experiencing about business life. |
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The students who have succeeded in this course; - Designs alternative career ways that will suits his/her needs. - Discovers his/her values, strong and developable attitudes. - Express and comments topic of arguments. - Listens and observes the others ( Student, guest speakers and instructor) - Collaborates and becomes partners with his/her friends on sector researchs , job applications etc. - Develops office skills (establishing effective relation, networking etc.) that are required in business life. |
| With the effect of digital transformation and Industry 4.0 to human resource practices, career-oriented personal development and communication methods are taught by examine the automated jobs and professions. |
| Week | Subject | Related Preparation | |
| 1) | From back to future examine the concepts career, job and profession. | Course notes | |
| 2) | Personal career planning process | Course notes | |
| 3) | Definition SMART Goal | Course notes | |
| 4) | Personal SWOT Analysis | Course notes | |
| 5) | Effects of digital transformation and Industry 4.0 to human resource practices | Course notes | |
| 6) | Business life in the future; automated jobs and professions | ||
| 7) | Writing CV and/or VisualCV, examine samples from diferent professions | Course notes | |
| 8) | Videorecruit and practice | Course notes | |
| 9) | Online recruitment, national and global samples | Course notes | |
| 11) | Entrepreneurship and E-Entrepreneurship, national and global samples. | Course notes | |
| 12) | Entrepreneurship tendency and vocational typologies. | Course notes | |
| 13) | Managers views about digital transformation and Industry 4.0 effects on career management and presentations | Course notes | |
| 14) | Managers views about digital transformation and Industry 4.0 effects on career management and presentations | Course notes | |
| Course Notes: | Richard Bolles, What Color is Your Parachute? 2017: A Practical Manual for Job-Hunters and Career-Changers. Emily Anderson, Job Hunting: The Insider's Guide to Job Hunting and Career Change: Learn How to Beat the Job Market, Write the Perfect Resume and Smash it at Interviews, 2017, |
| References: | MÜSİAD (2010). Girişimcinin Yol Haritası, İstanbul: MÜSİAD Yayını. Drucker, Peter F. (2002). The Discipline of Innovation, Harvard Business Review. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 0 | % 0 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 0 | % 0 |
| Presentation | 1 | % 20 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 30 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 50 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 1 | 15 | 15 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 15 | 15 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 20 | 20 |
| Total Workload | 92 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |