|
Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course and summary for the course |
|
| 2) |
Remembering the basics of public relations -
Discussions about public relations, how it’s linked to corporate communication. |
|
| 3) |
What is a corporation? What is corporate communications? What is a “corporate strategy”? Types of communication (Management, Marketing, Organizational) Key Tasks of Corporate Communication |
|
| 4) |
Corporate Communication Theories - Systems Theory - Grunig’s concept of communication management and excellence |
|
| 5) |
Additional theories - Argenti’s functional definition of corporate communication - Van Riel’s principles of corporate communication - Bruhn’s concept of integrated corporate communication - Cornelissen’s approach to the organization of corporate communication - Strategic management in relation to corporate communication |
|
| 6) |
Corporate culture in the context of strategic communication
Corporate vision and mission |
|
| 7) |
Corporate values -
Corporate identity and it's elements -
Types of corporate identity |
|
| 8) |
Midterm Exam Week |
|
| 9) |
Corporate image and reputation |
|
| 10) |
Corporate goals, objectives and strategies |
|
| 11) |
Stakeholder theory - Prioritization strategies for stakeholders |
|
| 12) |
Farklı sosyal paydaş grupları için iletişim stratejileri |
|
| 13) |
Special topics and issues in corporate communication |
|
| 14) |
The wrap-up of the semester and create a general overall view on corporate communication |
|
|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
4 |
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
3 |
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
4 |
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
4 |
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
1 |
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
1 |
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
3 |
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
4 |
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
2 |
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
5 |
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
2 |
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
1 |
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
4 |
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
3 |