| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4512 | Public Relations Campaigns II | Spring | 3 | 2 | 4 | 9 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. ÇİSİL SOHODOL Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER Assoc. Prof. ELİF ENGİN Assoc. Prof. BURCU EKER AKGÖZ Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Objectives: | This course focuses on the abilities to synthesize the public relations knowledge from the other courses and produce a real campaign for real clients in real working groups. Students will be working in groups for the public relations campaigns, and they will be given briefs from clients in Turkish sector, therefore they will be able to experience working conditions as professionals. They will work on deadlines, which will give the ability to work under time pressure. By working in the projects, the students will harmonize the information about cases in topics of corporate social responsibility and marketing public relations. |
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The students who have succeeded in this course; 1) Understand the brief instructed by a real client. 2) Design a primary/secondary research 3) Analyze the external and internal publics. 4) Constitute target groups for the campaign. 5) Identify active, aware, latent publics. 6) Set the goals for a campaign. 7) Structure specific, measurable, time specific objectives for each target public. 8) Identify messages and message sources. 9) Choose communication tactics and create events. 10) Create correct bugdet and timeline. 11) Evaluate the strategic plan. 12) Give an oral presentation of the public relations campaign as a working group. |
| In this course, the students will complete the research, objective and goal setting, planning and evaluation steps, which are the basic fundamental steps of a strategic public relations campaign plan and strategic management od public relations. |
| Week | Subject | Related Preparation | |
| 1) | Course overview and introduction, briefing for the agency presentation | ||
| 2) | Briefing for the project | ||
| 3) | Primary and secondary research | ||
| 4) | Establishment of the target publics | ||
| 5) | Setting campaign goals and objectives | ||
| 6) | Defining action and communication strategies | ||
| 7) | Implementation and evaluation steps | ||
| 8) | Submission and presentation of all steps, evaluation of campaigns | ||
| 9) | Briefing for the second project | ||
| 10) | Primary and secondary research | ||
| 11) | Defining target groups | ||
| 12) | Setting campaign goals and objectives | ||
| 13) | Defining action and communication strategies and tactics | ||
| 14) | Submission and presentation of second campaigns, evaluation of campaigns | ||
| Course Notes: | |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 15 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 40 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 45 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 55 | |
| PERCENTAGE OF FINAL WORK | % 45 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 14 | 28 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 130 | |
| Presentations / Seminar | 1 | 4 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 4 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 5 | |
| Total Workload | 213 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 4 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 5 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 5 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 4 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 3 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 4 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 5 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 3 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 5 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 2 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 2 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 2 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 2 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 1 |