PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0611 Effective Skills for Communication Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Instructor ELİF CANAN ONAT
Course Lecturer(s): Instructor DENİZ SAYDAM SARIKARDAŞOĞLU
Course Objectives: The course will examine dimensions of communication styles, concepts, principles and theories of communication and how these apply to effective communication. It will address communication in problem-solving processes, the importance of communication to effective leadership, and the importance of effective communication.

Learning Outputs

The students who have succeeded in this course;
1. Students understand the nature and the importance of effective communication
2. The student will gain knowledge of concepts, theories, and research findings in effective communication.
3. Students identify which behaviors negatively impact and which ones impact positively relationships they are in
4. Students identify, explain and analyze the psychological, social, cultural and linguistic factors which affect the communication of humans
5. Students describe and apply specific skills to the following areas of the human communication process: perception, empathy, listening, and conflict management.
6. Students identify the factors which contribute to a healthy communication climate
7. Students identify the various stages of interpersonal relationships
8. Students identify the value and the challenges of using verbal communication
9. Students will understand various contexts (friendship, family, etc.) in which effective communication occurs
10. Students improve their skills in observing, analyzing, and critiquing their own communicative behaviors as well as those of others.

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) General Overview about Communication
2) Defining the Nature and the Importance of Effective Communication: Models &Myths
3) Verbal & nonverbal communication patterns & styles
4) The role of Culture and Identity
5) Self & Self- Disclosure
6) Listening & interpersonal dynamics
7) Language and the Power of Words
8) Effective Listening
9) Midterm
10) Interpersonal communication in intimate relationships (family and friends)
11) Communication & Technology
12) Building interpersonal communication competence
13) Conflict management & problem-solving strategies
14) Miscommunication
15) Overview (genel tekrar)

Sources

Course Notes: 7 Steps to Effective Communication, Prem P. Bhalla, Goodwill Publishing House Kişilerarası İletişim Bilgiler-Etkiler-Engeller , Demet Gürüz/ Ayşen Temel Eğnili, İletişim Yayınları Akla ve Kalbe Giden İletişim Yolları, Fatoş Karahasan, CEO Plus. Kişilerarası İlişkiler ve Etkili İletişim, Alim Kaya, Pegem Akademi, 7.baskı, 2015.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
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Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.