| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0610 | Innovative Leadership | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | This course is organized as an intensive seminar. Student participation and idea generation is central to the success of the semester. By the end of this semester, I expect the students to be able to: -Understand key theoretical concepts on decision theory and behavioral economics, -Identify social and psychological factors that shape leadership, and -Develop an understanding of social networks for leadership development. |
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The students who have succeeded in this course; |
| This course explores the interplay between social networks&leadership. This course begins with an exploration of the meaning of leadership& then examines the ways in which the social networksshape it. Particular attention is paid to the role that knowledge economy of the 21st century play in shaping new definitions of leadership. |
| Week | Subject | Related Preparation | |
| 1) | Introductions | ||
| 2) | Decision Theory | Kahneman (Chapter 1-2) | |
| 3) | Decision Theory | Kahneman (Chapter 3-4) | |
| 4) | Behavioral Economics | Thaler&SunsteinChapter 1 and Chapter 2 Project Goal: Specify your leadership goal. | |
| 5) | Behavioral Economics | Thaler&SunsteinChapter 3 and Chapter 4 Step 1 Due. | |
| 6) | Leadership Development | Gladwell Chapter 1-2 | |
| 7) | Leadership Development | Gladwell Chapter 3-4 | |
| 8) | Leadershıp Development | Gladwell Chapter 5-6 | |
| 9) | Leadership Development | Gladwell Chapter 7-9 | |
| 10) | Social Networks | Gardner & Davis Chapters 1-2 | |
| 11) | Social Networks | Gardner & Davis Chapters 3-4 | |
| 12) | Social Networks | Gardner & Davis Chapter 5-6 | |
| 13) | Presentations | 6 (10 min each) 10 min presentation | |
| 14) | Presentations | 6 (10 min each) 10 min presentation | |
| Course Notes: | Thinking Fast and Slow Daniel Kahneman 2011-B00BR9XU96 Nudge: Improving Decisions about Health, Wealth, and Happiness Thaler&Sunstein-2009-014311526X Outliers: The Story of Success-Malcom Gladwell-2008-0141036257 The App Generation-Gardner & Davis 2013-0300196210 |
| References: |
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| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |