PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0431	Turkish Sign Language	Spring	3	0	3	5

The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction:	En
Type of course:	GE-Elective
Course Level:	Bachelor
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Instructor HALE ERSÖZ BOZACI Assoc. Prof. AHMET YAYLA Instructor AHU AKIN ŞAHİN
Course Objectives:

Learning Outputs

The students who have succeeded in this course;

Course Content

Weekly Detailed Course Contents

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Sources

Course Notes:

1. http://turkisaretdili.bahcesehir.edu.tr/ Bahçeşehir Üniversitesi tarafından İstanbul Edebiyat Derneği (İSEDER) işbirliği ile yürütülen Avrupa Birliği Hayat Boyu Öğrenme Projesi TİDBAU' nun (Türk İşaret Dili İle Bariyerleri Aşın ve Uzlaşın) erişilebilir uzaktan eğitim portalı, 2017 2. Ders eğitmeninin seviyeye göre hazırladığı özel ders notlar

References:

3. Güncel Türk İşaret Dili Sözlüğü www.tidsozluk.net Bahtiyar Makaroğlu , Hasan Dikyuva, ASPB, ANKARA, 2017 4. Yabancı Dil Olarak Türk İşaret Dili Öğrenci Kitabı, Bahtiyar Makaroğlu , Hasan Dikyuva, ANKARA ÜNİVERSİTESİ YAYINEVİ,2015 5. MEB Türk İşaret Dili Sözlüğü, 2015 6. MEB Türk İşaret Dili Sözlüğü 2013 7. Türk İşaret Dili, Birinci Seviye, Hasan Dikyuva-Ulrike Zeshan, İshara Press, 2008 8. İSEM İşaret Dili Sözlüğü

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance		% 0
Laboratory		% 0
Application		% 0
Field Work		% 0
Special Course Internship (Work Placement)		% 0
Quizzes		% 0
Homework Assignments		% 0
Presentation		% 0
Project		% 0
Seminar		% 0
Midterms		% 0
Preliminary Jury		% 0
Final		% 0
Paper Submission		% 0
Jury		% 0
Bütünleme		% 0
Total		% 0
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		% 0
Total		% 0

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.