| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP0427 | Arabic III | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | GE-Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | Students completing Arabic 201 should be able to: - Speak using memorized phrases as well as original and personalized language in various formal and informal situations. - Understand spoken modern standard Arabic in basic situations of immediate relevance. - Read familiar material, and understand the gist of a more complicated text. -Be able to write dictated material accurately. -Have more in-depth background about daily life issues and endow them with proficiency and mastery of the language skills critical to realistic pursuits of life. -Reinforces and develops knowledge of Arabic fundamentals and the basic skills of speaking, listening, reading and writing |
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The students who have succeeded in this course; The students who succeeded in this course; How to speak about friendships and relationships. About travel terms and hotels. How to speak about interesting events using the superlative construction, as well as the future tense. How to speak about success and failure in terms of career and life in general, using the past tense negation, and the verbs. How to describe our home and use space terms and the indefinite “"اضافه. We will also expand our dictionary skills by learning verb forms I-X. How to speak about relationships and items of clothing. We will also learn how to express the conditional and how to use definite relative pronouns. " اوزان الفعل" " والاعراب" how to write letters and We will be integrating some technology and introduced to some new application that you will be required to submit your work. |
| The aim of this course is to make students, who are Basic Users in the scope of Common European Framework of Reference, achieve the pre-intermediate level. |
| Week | Subject | Related Preparation | |
| 1) | Orientation/ Introducing Arabic III program to students/ Having a general idea about the course requirements | Al-Kitaab fii Taᶜallum al-ᶜArabiyya /Worksheets | |
| 2) | Reading: Body parts/ Egyptian popular people Vocabulary Colors Exercises | Al-Kitaab fii Taᶜallum al-ᶜArabiyya /Worksheets | |
| 3) | Reading: The other half(article) Vocabulary Grammar: tenses Exercises/ Writing Listening | Al-Kitaab fii Taᶜallum al-ᶜArabiyya /Worksheets | |
| 4) | Reading: The visit to Ankara Listening part Vocabulary Revision | Modern Arapça 1 Doğu Dilleri Enstitüsü / İstanbul-Türkiye | |
| 5) | Listening part Vocabulary Grammar: S. past & S. present tenses Exercises/Writing | Al-Kitaab fii Taᶜallum al-ᶜArabiyya / Listening (Quiz 1) | |
| 6) | Reading: Nejeeb Mahfudh Listening part Vocabulary Grammar Exercises | Al-Kitaab fii Taᶜallum al-ᶜArabiyya | |
| 7) | General revision. | Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London | |
| 8) | MIDTERM | ||
| 9) | Reading: The middle East Listening part Vocabulary Grammar: What did we learn? Exercises/Writing | Al-Kitaab fii Taᶜallum al-ᶜArabiyya / Worksheets | |
| 10) | Listening part Vocabulary Grammar: dates Exercises | Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets | |
| 11) | Reading: London 1936 Listening part Vocabulary Grammar: sentence completion Exercises | Al-Kitaab fii Taᶜallum al-ᶜArabiyya Quiz II | |
| 12) | (Revision and Oral Presentation) | ||
| 13) | Reading: Ramadan /Listening part Vocabulary Grammar: verb roots Exercises/Writing | Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey | |
| 14) | Grammar: Translation Exercises | Worksheet | |
| Course Notes: | Title: Al-Kitaab fii Taᶜallum al-ᶜArabiyya: A Textbook for Arabic (Part 2) Author: Brustad, Kristen, Mahmoud Al-Batal & Abbas Al-Tonsi ISBN (13-digit) / product code: 978-1-58901-747-4 Publisher: Georgetown University Press Edition: Third Copyright year: 2011 Status for each title and/or package component: Comes with DVDs Required Hans Weher Dictionary of Modern written Arabic |
| References: | - Modern Arapça 1 Doğu Dilleri Enstitüsü / İstanbul-Türkiye - Ana dili Arapça olmayanlara arapça dersi / Gramer and dialog / Modern Arapça 1 Doğu Dilleri Enstitüsü / İstanbul-Türkiye - Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey - Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | 2 | % 25 |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 5 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 25 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 35 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 65 | |
| PERCENTAGE OF FINAL WORK | % 35 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 2 | 28 |
| Presentations / Seminar | 1 | 1 | 1 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 10 | 1 | 10 |
| Quizzes | 2 | 3 | 6 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
| Total Workload | 93 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |