|
Week |
Subject |
Related Preparation |
| 1) |
Overview of Istanbul
Books on Istanbul
|
Complied Material |
| 2) |
Location and Geography of Istanbul; |
Complied Material |
| 3) |
Names and Legends of Istanbul;Chronology of Istanbul; |
Complied Material |
| 4) |
History of Istanbul; Pre-historic Period, Byzantion Period,
|
Complied Material |
| 5) |
History of Istanbul; Roman-Byzantine Period,
|
Complied Material |
| 6) |
History of Istanbul; Ottoman Period, |
Complied Material |
| 7) |
History of Istanbul; From Republic to Nowadays... |
Complied Material |
| 8) |
Midterm |
Complied Material |
| 9) |
Architectural Heritage of Istanbul; Külliye (complex of buildings), Mosques, Palaces, Obeliks Baths, Fountains and Water Complexes, Churches, Synogogue, Towers, etc. |
Complied Material |
| 10) |
Historical Figures of İstanbul; Byzas, Constantin I, Iustianus, Kommenoslar, Paleologoslar, I. Beyazıd, Conqurer Sultan Mehmed, Ulubatlı Hasan, Magnificant Süleyman, Mimar Sinan, Kamondo Family, Pierre Loti, Patrona Halil… |
Complied Material |
| 11) |
Istanbul’s Disaster Timeline: Earthquakes, Fires etc. |
Complied Material |
| 12) |
Life Culture in Istanbul; Simit (Turkish bagel)-Tea; Turkish Cafe, Seagulls, Doves, Cats and Dogs; Erguvan (judas-tree)-Tulip vb; Lüfer (blue fish)-Palamut (bonito)-İstavrit (truchurus);
|
Complied Material |
| 13) |
Cultural Life in Istanbul ; Museums, Theaters, Cinemas, Art Galleries, Universities, Festivals, Shoping Centers etc. |
Complied Material |
| 14) |
Transportation in Istanbul; From “Şirketi Hayriye” to İDO, From “the Tunnel” to finucular,metrobüs and tram.
|
Complied Material |
| Course Notes: |
|
| References: |
Anonim- Dünden Bugüne İstanbul Ansiklopedisi
Barbaro, Nicola (2007), Konstantiniyye’den İstanbul’a,
Bayrı, Mehmet Halit (1951), Yer Adları Ve Yer Adlarına Bağlı Folklör Bilgileriyle İstanbul, Hayat Yayınları, İstanbul.
Brown, John. P. (1868), Ancient And Modern Constantinople, London
Carbognano, Cosimo De; 18.Y’.In Sonunda İstanbul, Eren Yayıncılık.
Çelik, Zeynep (1986), 19. Yüzyılda Osmanlı Başkenti, Değişen İstanbul, İstanbul.
Dallaway, James (1797), Constantinople Ancient And Modern, London.
Deleon, Jak; Anıtsal İstanbul,Remzi Yayınevi
Dethier,P.A; Boğaziçi ve İstanbul, İst. 1993
Ebersolt, Jean; Bizans İstanbul’u Ve Doğu Seyyahları, İst.1996
Ergin, Osman Nuri (2003), İstanbul Şehri Rehberi, İstanbul 1934, Tıpkı Basım
Freely, John; Galata, Arkeoloji Ve Sanat Yayınları
Freely, John.; Istanbul: The İmperial City
Galland, Antoine (1998), İstanbul’ Ait Günlük Hatıralar (1672-1673), I-II, Çev. Nahid Sırrı Örik, İstanbul.
|
|
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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