ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
GEP0425 | Hebrew I | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | GE-Elective |
Course Level: | Bachelor |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
Course Objectives: | Introduction to the Hebrew alphabet and basic grammar. Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people s/he knows and things s/he has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. |
The students who have succeeded in this course; The students who succeeded in this course; -Listening: S/he will be able to comprehend familiar words about family and close relatives and very basic structures when spoken slowly and clearly. -Reading: S/he will be able to understand familiar words and very simple sentences in written texts such as short messages, menus, and job applications. -Spoken Interaction: S/he will be able to communicate in a simple way on condition that the person opposite her repeats what he said more slowly and if he can help her form the things s/he wants to say.(for example: introducing herself and her close family members/friends, ordering food or drinks in a bar and restaurant and asking for the bill) -Spoken Production: S/he will be able to use simple structures and sentences to describe herself, her age, the place she lives in, her job, her close family members. -Writing: S/he will be able to introduce her/himself and her/his close family members/friends by writing short and simple sentences. |
The aim of this course is to make students, who are Basic Users in the scope of Common European Framework of Reference, achieve A1 level, which is named as Breakthrough. |
Week | Subject | Related Preparation | |
1) | Introduction to the course, Hebrew language and culture. | Compiled Material | |
2) | The alphabet. Pronunciation and umlaut. Identify the letters through words by visuals. | Compiled Material | |
3) | Week days, months, seasons, weather conditions, numbers and hours. | Compiled Material | |
4) | Kinds of nouns and verbs. The three-sound roots. | Compiled Material | |
5) | Simple sentence structure. Pronouns. | Compiled Material | |
6) | Present Progressive Tense. | Compiled Material | |
7) | Revision | Compiled Material | |
8) | MIDTERM | ||
9) | Simple Present Tense. | Compiled Material | |
10) | Adverbs. | Compiled Material | |
11) | Adjectives. | Compiled Material | |
12) | Basic situational question-answer chunks related to routines and socialization. | Compiled Material | |
13) | Basic situational question-answer chunks related to routines and socialization. | Compiled Material | |
14) | Tenses and sentence structures. | Compiled Material |
Course Notes: | |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 1 | % 10 |
Laboratory | % 0 | |
Application | 1 | % 15 |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | 3 | % 15 |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 20 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 1 | 2 | 2 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 14 | 1 | 14 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 3 | 6 | 18 |
Preliminary Jury | 0 | ||
Midterms | 1 | 10 | 10 |
Paper Submission | 0 | ||
Jury | 0 | ||
Final | 1 | 10 | 10 |
Total Workload | 96 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 1 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 3 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 3 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 2 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 3 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 3 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 1 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 3 |