PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0420 Persian II Fall
Spring
 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: Introduction to the Persian alphabet and basic grammar.
Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help.

Learning Outputs

The students who have succeeded in this course;
The students who succeeded in this course;
Listening: S/he will be able to comprehend familiar words and phrases about areas of immediate personal relevance.
Reading: S/he will be able to understand short, simple texts. S/he will be able to find specific, predictable information in reading samples of different kind (menus, timetables, ads, etc.)
Spoken Interaction: S/he will be able to communicate in a simple talking about routine tasks requiring a direct and simple exchange of information on familiar topics and activities.
Spoken Production: S/he will be able to use simple phases and sentences to provide descriptions of the immediate surrounding and information of familiar topics.
Writing: S/he will be able to write short, simple compositions relating to the matters in area of immediate needs.

Course Content

The aim of this course is to make students, who are Basic Users in the scope of Common European Framework of Reference, achieve A1 level, which is named as Breakthrough.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Noun clauses. Compiled Material
2) Adjective clauses. Compiled Material
3) Classification of adjectives. Compiled Material
4) Types of adverbs. Compiled Material
5) Past tense. Compiled Material
6) Past tense. Compiled Material
7) Revision. Compiled Material
8) Midterm Exam
9) Conjunctions. Compiled Material
10) Future Tense. Compiled Material
11) Future Tense. Compiled Material
12) Conjugations. Compiled Material
13) Definitions. Compiled Material
14) Descriptions. Compiled Material

Sources

Course Notes:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Laboratory % 0
Application 1 % 15
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 3 % 15
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 1 2 2
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 1 14
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 0 0 0
Quizzes 3 6 18
Preliminary Jury 0
Midterms 1 10 10
Paper Submission 0
Jury 0
Final 1 10 10
Total Workload 96

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.