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Week |
Subject |
Related Preparation |
1) |
Introduction to the course. History of Persian language and culture. |
Compiled Material |
2) |
Persian sounds and Alphabet. Pronunciation and umlaut. Identify the letters through words by visuals. |
Compiled Material |
3) |
Week days, months, seasons, weather conditions, numbers and hours. |
Compiled Material |
4) |
Kinds of nouns and verbs. The three-sound roots. |
Compiled Material |
5) |
Simple sentence structure. Pronouns. |
Compiled Material |
6) |
Present Progressive Tense. |
Compiled Material |
7) |
Revision |
Compiled Material |
8) |
MIDTERM |
|
9) |
Simple Present Tense. |
Compiled Material |
10) |
Adverbs. |
Compiled Material |
11) |
Adjectives. |
Compiled Material |
12) |
Basic situational question-answer chunks related to routines and socialization. |
Compiled Material |
13) |
Basic situational question-answer chunks related to routines and socialization. |
Compiled Material |
14) |
Tenses and sentence structures. |
Compiled Material |
Course Notes: |
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References: |
1.General Course in Persian, by Ahmad Saffar Moghaddam
2.Persian Language- Basic Lessons, by: Ahmad Saffar Moghaddam
3.General Persian, by: Mahmoud Fotouhi & Habibollah Abbasi
4.A Selection of Persian Poetry & Prose, by: Manoochehr Daneshpejooh
5.Let’s Learn Persian, by: Mohammad Piri
6.Persian Language (Preliminary- Advance) by: Mehdi Zarghamian
7.Grammar of Spoken Persian, by: Taghi Vahidian Kamyar
8.An Introduction to Persian, by: W.M. Thackston
9.Persian Fiction Reader compiled by: Michael Craig Hillmann , with Mohammad Mehdi Khorrami
10.Persian Reading and Comprehension(Basic), by: Fatima Jafari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran)
11.Persian Reading and Comprehension(Intermediate), by: Fatima Ja’fari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran)
1.General Course in Persian, by Ahmad Saffar Moghaddam
2.Persian Language- Basic Lessons, by: Ahmad Saffar Moghaddam
3.General Persian, by: Mahmoud Fotouhi & Habibollah Abbasi
4.A Selection of Persian Poetry & Prose, by: Manoochehr Daneshpejooh
5.Let’s Learn Persian, by: Mohammad Piri
6.Persian Language (Preliminary- Advance) by: Mehdi Zarghamian
7.Grammar of Spoken Persian, by: Taghi Vahidian Kamyar
8.An Introduction to Persian, by: W.M. Thackston
9.Persian Fiction Reader compiled by: Michael Craig Hillmann , with Mohammad Mehdi Khorrami
10.Persian Reading and Comprehension(Basic), by: Fatima Jafari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran)
11.Persian Reading and Comprehension(Intermediate), by: Fatima Ja’fari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran)
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |