PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0419 Persian I Fall 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: Introduction to the Persian alphabet and basic grammar.
The student can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help..

Learning Outputs

The students who have succeeded in this course;
The students who succeeded in this course;
Listening: S/he will be able to comprehend familiar words about family and close relatives and very basic structures when spoken slowly and clearly.
Reading: S/he will be able to understand familiar words and very simple sentences in written texts such as short messages, menus, and job applications.
Spoken Interaction: S/he will be able to communicate in a simple way on condition that the person opposite her repeats what he said more slowly and if he can help her form the things s/he wants to say.(for example: introducing herself and her close family members/friends, ordering food or drinks in a bar and restaurant and asking for the bill);
Spoken Production: S/he will be able to use simple structures and sentences to describe herself, her age, the place she lives in, her job and her close family members.
Writing: S/he will be able to introduce her/himself and her/his close family members/friends by writing short and simple sentences.

Course Content

The aim of this course is to make students, who are Basic Users in the scope of Common European Framework of Reference, achieve A1 level, which is named as Breakthrough.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the course. History of Persian language and culture. Compiled Material
2) Persian sounds and Alphabet. Pronunciation and umlaut. Identify the letters through words by visuals. Compiled Material
3) Week days, months, seasons, weather conditions, numbers and hours. Compiled Material
4) Kinds of nouns and verbs. The three-sound roots. Compiled Material
5) Simple sentence structure. Pronouns. Compiled Material
6) Present Progressive Tense. Compiled Material
7) Revision Compiled Material
8) MIDTERM
9) Simple Present Tense. Compiled Material
10) Adverbs. Compiled Material
11) Adjectives. Compiled Material
12) Basic situational question-answer chunks related to routines and socialization. Compiled Material
13) Basic situational question-answer chunks related to routines and socialization. Compiled Material
14) Tenses and sentence structures. Compiled Material

Sources

Course Notes:
References: 1.General Course in Persian, by Ahmad Saffar Moghaddam 2.Persian Language- Basic Lessons, by: Ahmad Saffar Moghaddam 3.General Persian, by: Mahmoud Fotouhi & Habibollah Abbasi 4.A Selection of Persian Poetry & Prose, by: Manoochehr Daneshpejooh 5.Let’s Learn Persian, by: Mohammad Piri 6.Persian Language (Preliminary- Advance) by: Mehdi Zarghamian 7.Grammar of Spoken Persian, by: Taghi Vahidian Kamyar 8.An Introduction to Persian, by: W.M. Thackston 9.Persian Fiction Reader compiled by: Michael Craig Hillmann , with Mohammad Mehdi Khorrami 10.Persian Reading and Comprehension(Basic), by: Fatima Jafari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran) 11.Persian Reading and Comprehension(Intermediate), by: Fatima Ja’fari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran) 1.General Course in Persian, by Ahmad Saffar Moghaddam 2.Persian Language- Basic Lessons, by: Ahmad Saffar Moghaddam 3.General Persian, by: Mahmoud Fotouhi & Habibollah Abbasi 4.A Selection of Persian Poetry & Prose, by: Manoochehr Daneshpejooh 5.Let’s Learn Persian, by: Mohammad Piri 6.Persian Language (Preliminary- Advance) by: Mehdi Zarghamian 7.Grammar of Spoken Persian, by: Taghi Vahidian Kamyar 8.An Introduction to Persian, by: W.M. Thackston 9.Persian Fiction Reader compiled by: Michael Craig Hillmann , with Mohammad Mehdi Khorrami 10.Persian Reading and Comprehension(Basic), by: Fatima Jafari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran) 11.Persian Reading and Comprehension(Intermediate), by: Fatima Ja’fari, A’zam Al-Sadat Navvabi, Hamid Ebrahimi (Dehkhoda institution- Tehran)

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 10
Laboratory % 0
Application 1 % 15
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 3 % 15
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 1 2 2
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 14 1 14
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 0 0 0
Quizzes 3 6 18
Preliminary Jury 0
Midterms 1 10 10
Paper Submission 0
Jury 0
Final 1 10 10
Total Workload 96

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.