| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4513 | Public Relations Workshop | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | This course aims to gain skills in the practical arts of market/audience research and analysis, campaign development, image and text design, media relations, crisis management, and communication ethics. |
|
The students who have succeeded in this course; 1) Describe the basic terms of perception management 2) Define pr consepts 3) Manage relations between the organizations and media 4) Define crisis and its concepts 5) Manage crisis and media relationships 6) Recognise the important factors of communication 7) Define leadership and its components 8) Measure events and outcomes in pr 9) Define basic terms of online and digital pr 10) Describe the terms of issue management and agenda setting 11) Develop c.s.r. campaigns and manage sponsorship practices 12) Describe event management 13) Create their portfolios |
| In this course the basic concepts in the field of public relations, explaining that the applicability of this information will be provided. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to class / What is perception management? | ||
| 2) | PR Glossary | ||
| 3) | Media Relations | ||
| 4) | Crisis Management | ||
| 5) | Media Relations & Crises Management workshops | ||
| 6) | Internal Communication | ||
| 7) | Leaders communication | ||
| 8) | Case reviews | ||
| 9) | Measurement in PR | ||
| 10) | Issue Management and Agenda Setting | ||
| 11) | Online Communication | ||
| 12) | Corporate Social Responsibility & Sponsorship Management | ||
| 13) | Event Management | ||
| 14) | Student projects | ||
| Course Notes: | |
| References: | Algılama Yönetimi / Ali Saydam İtibar Yönetimi / Salim Kadıbeşegil Excellence In PR/ James Grunig Client Relationship Management / David A. Po-Chedney |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 10 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 20 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 20 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 12 | 27 | |
| Presentations / Seminar | 5 | 10 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 6 | 12 | |
| Paper Submission | |||
| Jury | |||
| Final | 14 | 28 | |
| Total Workload | 119 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |