| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL2525 | Research in Social Sciences | Fall | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ÖNDER YÖNET Dr. Öğr. Üyesi SELCAN YEŞİLYURT |
| Course Objectives: | The student is expected to gain an appreciation and understanding of research methods employed in the field of social sciences. At the end of the class, the student should be able to understand, explain, and use appropriately the basic terminology used by social science researchers. |
|
The students who have succeeded in this course; Explore the connections between science and research. Identify the necessity of scientific research. Develop research design and research questions. Apply secondary research methods. Construct a focus group research process. Implement a focus group. Differentiate between qualitative and quantitative methods. Define the sampling procedures. Prepare a questionnaire design. Administer a quantitative research Analyze the data from quantitative research. |
| In this course students will learn the basics and necessities of scientific research. Also they will construct qualitative and quantitative research designs and implement the researches. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the course | ||
| 2) | Basics of social research Purposes of social research What is research? | ||
| 3) | Methods of knowing Foundations of social research Theory, regularities, concepts, variables | ||
| 4) | Deductive and Inductive reasoning Constructing theory Constructing the research question | ||
| 5) | Gathering and interpreting information Scope of research Research methods | ||
| 6) | Qualitative research techniques When to implement qualitative research techniques Focus group | ||
| 7) | Questioning techniques in qualitative research Verbal questioning techniques Projective questioning techniques | ||
| 8) | Focus group How to build the focus group research questions How to construct the focus group guide | ||
| 9) | Sampling Procedures Methods of Sampling | ||
| 10) | Introduction to quantitative research Introducing SPSS Data Analysis Program | ||
| 11) | Introducing survey research Necessities and characteristics of survey research Question types in surveys | ||
| 12) | Measurement scales in quantitative survey research Questionnaire design | ||
| 13) | Introduction to statistics Coding and data preparation on SPSS | ||
| 14) | How to use SPSS Analysis on SPSS | ||
| Course Notes: | Adventures in Social Research Data Analysis Using IBM SPSS Statistics Tenth Edition / Earl Babbie; William E. Wagner, III; Jeanne Zaino Mass Media Research, An Introduction, Roger D. Wimmer and Joseph R. Dominick, (Thomson-Wadsworth, 2006) |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 0 | % 0 |
| Presentation | 0 | % 0 |
| Project | 2 | % 50 |
| Seminar | 0 | % 0 |
| Midterms | 0 | % 0 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 40 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 10 | |
| PERCENTAGE OF FINAL WORK | % 90 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 54 | |
| Presentations / Seminar | |||
| Project | 6 | 18 | |
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 6 | 28 | |
| Total Workload | 142 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 4 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 2 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 3 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 1 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 5 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 1 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 1 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 2 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 3 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 1 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 2 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 4 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 1 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 2 |