| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5197 | New Product Development | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
| Course Objectives: | Expose the students to the opportunities and challenges involved in new product development process. Building up conceptual and analytical skills to understand the design and marketing processes related to new product development. |
|
The students who have succeeded in this course; 1. Understand the nature and scope of new product development decisions. 2. Master appropriate qualitative and quantitative techniques for new product development decisions. 3. Have the ability of evaluating the proposed new product strategy in terms of their ethical frames and behavioral feasibility. |
| This course covers innovation, understanding the customer, building the business case, executing the plan, theories and concept of new product development |
| Week | Subject | Related Preparation | |
| 1) | The new product process | ||
| 2) | Opportunity, identification and selection: strategic planning for New products | ||
| 3) | Finding and solving customers’ problems | ||
| 4) | An overview of the design process | ||
| 5) | Strategic product positioning and customer preferences | ||
| 6) | Benefit segmentation and product positioning | ||
| 7) | Midterm Exam | ||
| 8) | Product design and design trade-off decisions | ||
| 9) | Customer oriented design | ||
| 10) | Product testing | ||
| 11) | Strategic launch planning & implementation | ||
| 12) | Launch management | ||
| 13) | Review of the courses | ||
| 14) | Overview | ||
| Course Notes: | “New Product Management” by Merle Crawford and Anthony Di Benedetto (10th Edition, December 2010), McGraw-Hill/Irwin “Design And Marketing Of New Products” by Glen Urban and John Hauser (2nd Edition), Prentice-Hall |
| References: | “New Product Management” by Merle Crawford and Anthony Di Benedetto (10th Edition, December 2010), McGraw-Hill/Irwin “Design And Marketing Of New Products” by Glen Urban and John Hauser (2nd Edition), Prentice-Hall |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 14 | 96 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 13 | 54 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 6 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 200 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |