|
Week |
Subject |
Related Preparation |
1) |
Unfolding the thresholds in the history of Berlin |
Compiled Material |
2) |
Tracing political, social and economical transformations throughout German history |
Compiled Material |
3) |
Tracing political, social and economical transformations throughout German history |
Compiled Material |
4) |
German Philosophy: Kant, Hegel, Nietsche, Heidegger and Habermas in relation to ontology, epistemology, aesthetics and power relations. |
Compiled Material |
5) |
German Philosophy: Kant, Hegel, Nietsche, Heidegger and Habermas in relation to ontology, epistemology, aesthetics and power relations. |
Compiled Material |
6) |
German Literature: from Weimar Classicism up to modern German Literature (Goethe, Schiller, Keeler Storm, Brecht, Bachman etc.) |
Compiled Material |
7) |
German music, from classical composers (Bach, Beethoven, Lizst, Brahms and Wagner) up to 21st century exploring the potentials of extended techniques. |
Compiled Material |
8) |
Tracing the sound of Berlin |
Compiled Material |
9) |
Unfolding the thresholds in German art and architecture |
Compiled Material |
10) |
Unfolding the thresholds in German art and architecture |
Compiled Material |
11) |
Berlin, the open air museum of contemporary architecture |
Compiled Material |
12) |
Review of the semester |
|
13) |
Presentations |
|
14) |
Presentations |
|
15) |
Final Exam |
|
16) |
Final Exam |
|
Course Notes: |
Dersler, öğrenci sunumları ve site gezilere ek olarak verilen okuma materyalleri üzerine tartışmalar içermektedir.
Tartışmalara iyi katılım dersi geçmek için zorunludur.
rian Ladd, The Ghosts of Berlin: Confronting German History in Urban Landscape, University of Chicago Press, 1998.
Alexandra Richie, Faust’s Metropolis: A History of Berlin, Caroll and Graff Publishers, 1999
Thomas Flemming, Berlin in the Cold War: The Battle for the Divided City; the Rise and the Fall of the Wall, Berlinica, 2010.
Andrew Bowie, Introduction to German Philsophy: From Kant to Habermas, Polity, 2003
Magdalena Droste, The Bauhus: 1919-1933: Reform and Avat-garde, Taschen 2006.
Michael Imhof and Leon Krempel, Berlin New Architecture: A Guide to New Buildings from 1989 to Today, Verlag, 2009. |
References: |
The course comprises lectures, student presentations and discussions on the given reading materials in addition to site excursions.
Good attendance and participation to the discussions is obligatory to pass the course.
Brian Ladd, The Ghosts of Berlin: Confronting German History in Urban Landscape, University of Chicago Press, 1998.
Alexandra Richie, Faust’s Metropolis: A History of Berlin, Caroll and Graff Publishers, 1999
Thomas Flemming, Berlin in the Cold War: The Battle for the Divided City; the Rise and the Fall of the Wall, Berlinica, 2010.
Andrew Bowie, Introduction to German Philsophy: From Kant to Habermas, Polity, 2003
Magdalena Droste, The Bauhus: 1919-1933: Reform and Avat-garde, Taschen 2006.
Michael Imhof and Leon Krempel, Berlin New Architecture: A Guide to New Buildings from 1989 to Today, Verlag, 2009. |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |