| FOREIGN TRADE (TURKISH) | |||||
| Associate | TR-NQF-HE: Level 5 | QF-EHEA: Short Cycle | EQF-LLL: Level 5 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| GEP1601 | Communication in Local Governments | Spring | 3 | 0 | 3 | 4 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | GE-Elective |
| Course Level: | Associate |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURCU ALARSLAN ULUDAŞ |
| Course Objectives: | To improve the students’ capability to see their city through a communication perspective, raise their awareness and offers to -experience the process from theories to real campaigns. |
|
The students who have succeeded in this course; 1- they will know the communication language and tone of the message and the style of communication of a city 2- they analyze the deep relation between communication and the city with reference to theories. 3- They evaluate the difference between theory and practice. 4- They get aware of how to use theories and compare theories with real life based on real examples 5- They will examine with which insight, theories are applied to their city 6- They will deeply grasp the relation between the communication concept and the city where they live. |
| Starting from corporate communication skills in local governments through social marketing, including the international organizations and projects adding value to the city, each subject is explained with the real campaign samples. |
| Week | Subject | Related Preparation | |
| 1) | introduction; local governments and communication | ||
| 2) | governments, subsidiaries and corporate communication | ||
| 3) | social marketing | ||
| 4) | social services and municipalities | ||
| 5) | international organizations and the city | ||
| 6) | To add brand value to the city by sports | ||
| 7) | To add brand value to the city by congress and tourism | ||
| 8) | repositioning the annual celebrations and add value to the city | ||
| 9) | To add value to the city by culture and arts | IBB 8th year catalogue | |
| 10) | education and urban life | ||
| 11) | activities for the youths and to add value to the city | ||
| 12) | public transportation in urban life | IBB annual reports | |
| 13) | urban life and environment | ||
| 14) | urban life and technology | ||
| Course Notes: | Kampanya örnekleri ve raporları, IBB faaliyet raporları, Istanbul Guide, IBB 8. Yıl kataloğu IBB annual reports, Istanbul guide, various articles, IBB 8th year catalogue |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 10 | 10 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | ||
| Midterms | 1 | 15 | 15 |
| Paper Submission | 0 | ||
| Jury | 0 | ||
| Final | 1 | 25 | 25 |
| Total Workload | 92 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | He/she comprehends the main theories and terminology of International Trade. | |
| 2) | He/she comprehends the custom operations. | |
| 3) | He/she applies international finance and accounting knowledge to business life. | |
| 4) | He/she has skills of using computer and software. | |
| 5) | He/she analyses Turkey and EU foreign trade structure. | |
| 6) | He/she brings in the basic reason of international marketing. | |
| 7) | He/she consults basic law rules and legislation which built the legal frame of foreign trade. | |
| 8) | He/she evaluates and analyses risks which foreign trade companies may meet. | |
| 9) | He/she comprehends the international logistics and transportation. | |
| 10) | He/she has the qualification and eligibility to work on international platform. | |
| 11) | He/she uses efficient oral and written communication skills. | |
| 12) | He/she follows and applies the national and international actual and the economic developments about foreign trade. | |
| 13) | He/she has vocational ethical value that market needs in qualified staff, can use Turkish effectively in writing and speaking communication; have proficiency in foreign language knowledge to making international correspond. |