| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH6004 | Reputation Management and PR | Fall | 3 | 0 | 3 | 12 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
| Course Lecturer(s): |
Prof. Dr. HALUK GÜRGEN Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | As an important contributor to corporate communication processes, this course will be based on reputation management which will teach the students how well a company will be sustained in market conditions. Students will learn the implementations of reputation management by joining the class actively with case study projects/assignments. Also they will learn successful reputation management cases from Turkish professionals. |
|
The students who have succeeded in this course; 1. Will identify implementation strategies of corporate sustainability and corporate social reporting. 2. Will have the ability to use CSR and sustainability reporting to enhance reputation. 3. Will be able to interpret measurements corporate reputation. 4. Will be able to manage the steps of a reputation management process. |
| This course is designed to cover corporate reputation as an important component of corporate communications, and other concepts which influence corporate reputation, such as corporate social responsibility, sustainability and corporate governance. |
| Week | Subject | Related Preparation | |
| 1) | A visionary tour at the public relations world and identity problems of the profession. | ||
| 2) | Managing communications at the era of information society. | ||
| 3) | Corporate reputation. | ||
| 4) | Corporate reputation. | ||
| 5) | Corporate reputation. | ||
| 6) | Corporate reputation and corporate social responsibility. | ||
| 7) | Corporate reputation and corporate social responsibility. | ||
| 8) | Corporate reputation and sustainability. | ||
| 9) | Corporate social reporting and sustainability cases. | ||
| 10) | Corporate reputation and corporate social reporting. | ||
| 11) | Corporate reputation and corporate governance. | ||
| 12) | Corporate reputation and corporate governance cases. | ||
| 13) | Measurement and evaluation of corporate reputation. | ||
| 14) | Reputation management cases. | ||
| Course Notes: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 50 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 7 | 55 | |
| Paper Submission | |||
| Jury | |||
| Final | 7 | 70 | |
| Total Workload | 167 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |