| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5009 | Social Campaigns | Fall | 3 | 0 | 3 | 14 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
| Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR Dr. Öğr. Üyesi ÖNDER YÖNET |
| Course Objectives: | This course aims to teach students social communication and hence social campaign concept, its principles and fundamental communication theories used in social campaigns. The course also aims to enable students to manage social campaign process by using relevant theories and models effectively. |
|
The students who have succeeded in this course; 1. will be able to gain knowledge regarding social campaigns and social campaigns communication 2) will be able to analyse social campaigns 3) will be able to comprehend of social campaign concept in detail 4) will be able to manage social campaign implementation process |
| Theories, principles and evolution of social campaign concept are within the scope of this course. Social campaign implmentations are also analysied and discussed critically. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to social campaign concept | ||
| 2) | Evolution of social campaign concept in Turkey and in the world | ||
| 3) | Theoris and fundamental principles of social campaign concept | preparation of homework | |
| 4) | Theories and fundamental principles of social campaign concept Relevant Articles | ||
| 5) | Theories and fundamental principles of social campaign concept Information processing theories in social marketing concept Analysis of articles | ||
| 6) | Research phase and planning in social campaigns The importance of research and planning models | ||
| 7) | Determination of social campaign messages | ||
| 8) | Evaluation of social campaigns | preparation of homework | |
| 9) | Analysis of social campaign 1 | ||
| 10) | Analysis of social campaign 2 | ||
| 11) | Analysis of social campaign 3 | preparation of homework and presentation | |
| 12) | Analysis of social campaign 4 | ||
| 13) | New appoaches in social campaigns | ||
| 14) | New appoaches in social campaigns | ||
| Course Notes: | 1. Public Communication Campaigns (3rd Ed.) Ronald E. Rice, Charles K. Atkin 2. Understanding Attitudes and Predicting Social Behavior Icek Ajzen, Martin Fishbein 3. Planning, Implementing & Evaluating Health Promotion Programs (5th Ed.) James F. McKenzie, Brad L. Neiger, Rosemary Thackeray |
| References: | Konular ile ilgili makaleler sağlanacaktır. Related articles will be provided. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 3 | % 25 |
| Presentation | 1 | % 25 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 25 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 25 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 75 | |
| PERCENTAGE OF FINAL WORK | % 25 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | 9 | 27 | |
| Project | |||
| Homework Assignments | 9 | 45 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 8 | 34 | |
| Paper Submission | |||
| Jury | |||
| Final | 6 | 36 | |
| Total Workload | 184 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |