| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| IST2004 | Electronic Commerce | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor CEM KARTAL |
| Course Lecturer(s): |
Dr. Öğr. Üyesi İLKAY TURAN Dr. Öğr. Üyesi ÖZGÜR ERKUT ŞAHİN Dr. Öğr. Üyesi MEHMET SITKI SAYGILI |
| Course Objectives: | The objective of this course is to understanding answers of this questions: -what sources of competitive advantage are most important in a digital economy? – How should the web page be constructed? – What is the importance of digital economy in the future? |
|
The students who have succeeded in this course; 1.Able to access a broad range of internet tools. 2.Able to evaluate business models and applications. 3.Able to develop business plan on internet. 4.Able to make marketing and promotion on internet. |
| Internet is reshaping the field of marketing in many ways and providing companies a new business environment. The course is designed to discuss the role of Internet in establishing and maintaining effective relationship with stakeholders and to introduce the basic concepts of e-marketing. This course also provides deep insights about e-marketing mix and e-business models. |
| Week | Subject | Related Preparation | |
| 1) | New economy concept | ||
| 2) | Direct Marketing Concept, Direct Marketing Strategies and History of Internet. | ||
| 3) | Internet Marketing Definition and Characteristics | ||
| 4) | Structural Considerations for E-Marketing and E-Commerce , Internet Protocols. | ||
| 5) | Advantages and Disadvantages Of Internet for marketing and commerce and developing business models for e-commerce | ||
| 6) | Creating 4P Practices on the Internet | ||
| 7) | Marketing Communication via Internet. | ||
| 8) | Developing Marketing Strategies on Internet. | ||
| 9) | On-Line Shopping patterns and consumer behavior on line shopping | ||
| 10) | Challenges for e-commerce and internet marketing | ||
| 11) | Marketing research on e-commerce | ||
| 12) | Digital advertising implications Digital Promotion alternatives | ||
| 13) | Services Marketing via Internet | ||
| 14) | Security of E-Commerce , Problems of protection of customer privacy. | ||
| Course Notes: | 1-İnternette Pazarlama Dr. Ramazan Aksoy 2009 2-Elektronik Ticaret Gazanfer Erbaşlar, Şükrü Dokur 2009 3-Elektronik Ticaret ve Elektronik İş Yrd. Doç. Dr. Erkan Akar 4-Dr. Cantürk Kayahan 2009 İşletmelerarası Elektronik Ticaret Doç. Dr. İbrahim Kırcova 2001 |
| References: | Ward Hanson (2000), Principles of Internet Marketing, South Western College Publishing. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 1 | % 5 |
| Presentation | 1 | % 5 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 12 | 3 | 36 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 19 | 19 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 1 | 1 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 100 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |