| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5014 | Strategic Management of Public Relations | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Assoc. Prof. ELİF ENGİN Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | By completing this course, the students will learn to think strategically and gain strategy building skills in public relations. |
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The students who have succeeded in this course; 1. Review and analyze strategic management as a core unit in public relations process. 2. Gain further information on strategic public relations. 3. Analyze different types of public relations activities and implementations. 4. Gain the necessary skills for strategic management of public relations. |
| Public relations processes which are necessities to strategic planning; research, objectives, planning and evaluation will be analyzed in detail, with examples. |
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| 14) | Review for the final exam | ||
| Course Notes: | Ronald Smith- Strategic Planning for Public Relations Ahmet Bülend Göksel-Stratejik Halkla İlişkiler Yönetimi |
| References: | Örnek halkla ilişkiler uygulamaları |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 10 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 10 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 30 | |
| Preliminary Jury | % 0 | |
| Final | % 50 | |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 31 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | 14 | 16 | |
| Preliminary Jury | |||
| Midterms | 15 | 34 | |
| Paper Submission | |||
| Jury | |||
| Final | 15 | 50 | |
| Total Workload | 173 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |