| URBAN SYSTEMS AND TRANSPORTATION MANAGEMENT (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PIH5008 | Public Relations and Reputation Management | Spring | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HALUK GÜRGEN |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | Bu ders kurumsal iletişim süreçlerine katkısı olan itibar yönetimi üzerine kurulmuştur ve öğrencilere kurumların hangi uygulamalarla pazar koşullarında sürdürülebilirliklerini sağlayacakları anlatılacaktır. Öğrenciler derse hazırlayacakları sunumlarla aktif katılım sağlayarak itibar yönetimi uygulamalarını daha iyi anlayabileceklerdir. |
|
The students who have succeeded in this course; 1. Will be able to debate the problems of public relations sector and profession. 2. Will be able to define corporate reputation. 3. Will be able to recognise the important factors of corporate reputation. 4. Will be able to notice reputation management strategies implemented by the corporations. 5. Will be able to discuss the pros and cons of reputation management strategies. 6. Will be able to differentiate between social responsibility and corporate reputation. 7. Will be able to explain the role of corporate governance at the modern society and its effects on corporate reputation. |
| This course is designed to cover corporate reputation as an important component of corporate communications, and other concepts which influence corporate reputation, such as corporate social responsibility, sustainability and corporate governance. |
| Week | Subject | Related Preparation | |
| 1) | A visionary tour at the public relations world and identity problems of the profession. | ||
| 2) | Managing communications at the era of information society. | ||
| 3) | Defining the concept corporate reputation. | ||
| 4) | Corporate reputation: Management Strategies. | ||
| 5) | Corporate reputation: Management Strategies. | ||
| 6) | Corporate reputation and corporate social responsibility. | ||
| 7) | Corporate reputation and corporate social responsibility cases. | ||
| 8) | Corporate reputation and corporate governance. | ||
| 9) | Corporate reputation and corporate governance cases. | ||
| 10) | Corporate Reputation and sustainability. | ||
| 11) | Corporate reputation and corporate social reporting. | ||
| 12) | Corporate social reporting and sustainability cases. | ||
| 13) | Measurement and evaluation of corporate reputation. | ||
| 14) | Reputation management cases. | ||
| Course Notes: | Ders notları haftalık olarak verilecektir. Will be given weekly. |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 5 | % 50 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 20 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 30 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 10 | 42 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 6 | 27 | |
| Paper Submission | |||
| Jury | |||
| Final | 7 | 52 | |
| Total Workload | 163 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Improving and enhancing information in expertise level on the concept of transportation licence level abilities in terms of transportation department and related departments. | |
| 2) | Having detailed information about current technics, methods and their constraints in transportation engineering. | |
| 3) | Estabilishing engineering problems, improving methods for solution, implementing new methods in solutions | |
| 4) | Completing and implementing information with limited datas, integrating informations of different discipline datas | |
| 5) | Estabilishing engineering problems, improving methods for solution, implementing new methods in solutions | |
| 6) | New/origin idea and method implementing, improving new solutions in system, part and process designs. | |
| 7) | Understanding process and results of studies, presenting the datas oral and written in related department on national and international scales, understanding a foreign language, having speaking, writing and reading level at least Europan Language Portfolio B2. | |
| 8) | Understanding social and environmental phases of technological implementations. Listing ability of current technics, methods, effects, constraints and results of technological implementations. | |
| 9) | Considering social-scientific-ethic values in collecting-understanding-implementing-presenting phases and all activities. | |
| 10) | Having information detailed and deeply by implemented researching in technology, evaluating and implementing of information | |
| 11) | Developing method for defined technological problems and implementing innovative methods in solutions. | |
| 12) | Modelling and implementing of experimental investigations, solving of complex cases in this process |